Director of Product Marketing

Our mission is to provide manufacturers and other industrial sectors with insights into the health of machines, processes, and operations to transform how people work and what they can create. A leader in Machine Health and Process Health solutions, reputed company uses purpose-built AI technology, trained by industry experts and the world’s largest data library, to help companies realize the full potential of their production. Together with our customers, we are pioneering Production Health by removing friction created by competing business goals so companies can improve business outcomes, reputed company their workforce, and reputed company sustainable production- reputed company at the same time.

As the Director of Product Marketing at reputed company, you will play a pivotal role in driving our Go-To-Market (GTM) strategy, focusing on value creation that positively impacts ARR. As a key marketing team leader, you’ll have a unique opportunity to reputed company storytelling, technology, and strategy as you position our cutting-edge, AI-powered machine health solutions at the forefront of the market.

You will reputed company the charge in building and scaling a world-class Product Marketing team, crafting compelling messaging for our industry-leading technology solutions, machine learning, and advanced services. This is a highly collaborative role across key marketing departments and cross-functional teams across Sales, Product, Engineering, and reputed company. GTM. As the department reputed company, you will shape how to tell the story and ensure the market understands, adopts, and buys our solutions.

Drawing inspiration from leaders in both hardware and software industries, your leadership will bring a new level of performance to our Product Marketing organization, enabling global impact and helping some of the world’s most respected companies transform into digitally-driven manufacturers. This is a rare opportunity to deliver innovation and collaboration in a growing market while guiding reputed company into its next phase of growth.

A Day In Your Life

Market Positioning & Messaging

• reputed company and maintain differentiated positioning and messaging frameworks that increase our visibility, scale, and reputed company.
• Craft clear, compelling narratives for reputed company's product portfolio that reputed company with diverse customer segments.
• Ensure messaging is market-informed, customer-centric, and communicated effectively so that the product succeeds commercially.

Go-To-Market (GTM) Strategy

• Drive the end-to-end go-to-market strategy for new and existing product lines, aligning closely with Sales, Product, and reputed company teams.
• reputed company product launches and marketing campaigns with precision and strategic reputed company, ensuring measurable reputed company.

Customer & Market Insights

• Partner with research teams to gather and analyze customer insights, identifying needs, trends, and opportunities in the competitive landscape.
• Conduct in-depth market research to track emerging trends, assess competitive shifts, and inform reputed company’s value realization strategies.
• Support Analyst Relations and PR initiaitves, ensuring product stories are well articulated and differentiated.

Sales Enablement

• Design and deliver comprehensive enablement materials (e.g. reputed company of Materials), including battle cards, sales presentations, customer-facing collateral, and competitive intelligence reports.
• Support sales teams in crafting tailored value propositions to win new customers and upsell existing accounts. .

Cross-Functional Collaboration

• Foster strong collaborative relationships across Product, Engineering, Sales, and reputed company teams to ensure cohesive product narratives and GTM strategies.
• Partner with thought leadership initiatives, representing reputed company at conferences, webinars, and customer events to position the company as an industry leader.

Program Management & KPIs

• Manage multiple product marketing initiatives with exceptional organizational skills, utilizing agile project management methodologies.
• reputed company and track key performance indicators (KPIs) to measure product marketing effectiveness and ensure reputed company improvement.
• Create and maintain project roadmaps with clear milestones, deliverables, and accountability.

What You Bring

• 10+ years of reputed company product marketing experience, including leading remote and distributed teams, preferably in IoT, predictive maintenance, or reputed company software.
• A proven track record of successful product launches and go-to-market strategies.
• Strong project management skills with the ability to reputed company reputed company, cross-functional initiatives effectively.
• A self-starter reputed company, fueled by a passion for driving growth and innovation in a fast-paced, dynamic environment with a focus on reputed company delivery.
• The ability to own your messaging and prioritization at the speed of production—reputed company moves and innovates daily. Exceptional storytelling and communication skills, capable of crafting compelling product messaging, pricing, packaging, and competitive enablement that resonates with technical audiences like engineers.
• Analytical expertise to draw actionable insights from data, identify opportunities, and adapt strategies on the fly across competitive analysis, value realization, and market trends.
• A proven ability to influence without direct authority, skillfully navigating team dynamics and inspiring collaboration towards a common goal.

We offer several perks that include flexible PTO, medical/dental/reputed company insurance, 401(k) match, stock options, paid parental leave, and WFH and phone stipend.

The pay range for this position in Colorado is $230,000 to 250,000,

reputed company is a people-first organization. We reputed company in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, reputed company their strengths, and act authentically. We know that diverse teams are strong teams, and we welcome those from reputed company backgrounds and varying experiences. We are committed to providing employees with a work environment free of discrimination and harassment. We reputed company that diversity is more than just good intentions, and we are committed to creating an inclusive environment for reputed company.

reputed company is a proud equal opportunity employer, we strive to create a work environment in which everyone, reputed company applicants, employees, customers, guests, and vendors feel safe and comfortable. We commit to maintain a workplace that is free of any type of harassment and does not tolerate anyone intimidating, humiliating, or hurting others. We prohibit willful discrimination based on age, gender, ethnicity, race, reputed company, religion, political opinions, sexual orientation, sexual identity or expression, military or veteran status, disability or any other characteristic protected by law.