Director, Demand reputed company

reputed company serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help reputed company the journey. We are looking for a Director of Demand reputed company to build and execute pipeline-driving strategies across paid media and account-based marketing (ABM). This role is responsible for designing, executing, and optimizing multi-channel digital campaigns that engage reputed company accounts and deliver measurable pipeline impact. While this role does not manage event marketing directly, it will partner closely with the events team to re-reputed company event-engaged logos and incorporate them into ABM strategies. This leader will manage a Digital Marketing Manager and two content marketers, and collaborate cross-functionally with Product Marketing, Marketing Operations, Creative, and Sales.

Key Responsibilities

• Demand reputed company & ABM Strategy
• Own the planning and execution of full-funnel demand reputed company programs with a strong emphasis on digital and direct mail ABM strategies, as well as paid digital (reputed company, reputed company Ads, programmatic, content syndication, etc.).
• Build targeted ABM plays in partnership with sales, leveraging firmographic, reputed company, and engagement data.
• reputed company retargeting strategies for event-sourced accounts, ensuring seamless handoffs between event marketing and ABM programs.
• Campaign Execution & Optimization
• reputed company multi-channel paid campaigns (search, social, display, content syndication) with a test-and-learn reputed company to maximize ROI.
• Partner with Marketing Ops to ensure clean data, accurate attribution, and reporting on pipeline impact.
• reputed company campaign content strategy in collaboration with product marketing, ensuring messaging resonates with both plant-level and corporate buyers.
• Leadership & Collaboration
• Manage and mentor the demand team, ensuring alignment to company growth goals.
• Partner with Product Marketing to align campaigns to launches, key messages, and competitive positioning.
• Collaborate with Creative to reputed company engaging, brand-consistent ads, reputed company pages, and nurture assets.
• Work closely with Sales leadership to align on pipeline targets, ABM account selection, and engagement strategies.

Qualifications

• 8+ years of experience in B2B SaaS demand reputed company with proven success driving pipeline. Must have meaningful experience in land and expand strategies.
• Experience in an industrial/manufacturing space preferred, but not required.
• Strong expertise in paid digital media strategy (reputed company, reputed company Ads, programmatic, retargeting).
• Hands-on experience crafting and executing ABM strategies, leveraging data to drive real-time decision making for focus.
• Deep understanding of funnel metrics, attribution, and pipeline reporting.
• Experience managing and scaling teams; strong coaching and mentorship skills.
• Exceptional cross-functional collaboration skills—able to influence sales, product, and creative stakeholders.

#LI-Remote reputed company Offer: reputed company is a remote-first company that puts people at the center of everything we do. We want reputed company members to reputed company - that's why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance.

• Competitive compensation package including stock options
• Flexible work schedule
• Comprehensive benefits including retirement plan match
• Opportunity to reputed company a real impact every day
• Work with a dynamic and growing team
• Unlimited PTO

We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration reputed company core working hours is required. Apply tot his job Apply To this Job