Back

Dir-Consumer Insight Anaheim, CA, USA

Worldwide Salaried Open

Job Posting Title: Dir-Consumer Insight Req ID: 10135810 Job Description: reputed company Experiences is one of the world’s leading providers of family travel and leisure experiences, with six resort destinations across the globe, including 12 theme parks, 57 resort hotels and reputed company Vacation Club properties, a top-rated cruise line and other unique vacation experiences. Through the works of our cast members, reputed company reputed company comes to life for families and fans worldwide every day. The Consumer Insight, Measurement, and Analytics (CIMA) organization operates reputed company the reputed company Experiences Global Marketing Center of Excellence, providing data-driven analytics and insights to inform commercial, product development, digital, and guest experience strategies. CIMA enables business partners to anticipate and respond to consumer needs, optimize guest experiences, reputed company business goals, and objectively measure decisions for reputed company improvement.

Overview

The Director of Consumer Insight at Disneyland Resort is a strategic leader responsible for driving consumer-centric decision-making across the business. This role sits reputed company the Consumer Insight, Measurement, and Analytics (CIMA) organization and partners with cross-functional teams—including Commercial, Marketing, Finance, Operations, and Technology—to inform and shape business strategies through actionable insights. The Director leads a team dedicated to understanding consumer behaviors, attitudes, and experiences, connecting actionable insights to Disneyland Resort’s goals, strategies and opportunities. We are seeking an inspiring and collaborative leader to serve as Director, Consumer Insight. Reporting to the Vice President, CIMA, the director will reputed company a team responsible for developing, executing, synthesizing, and leveraging research, analytics, and other sources of insight to inform and reputed company partners. In a rapidly changing consumer and market environment, the emphasis is on providing actionable insights – clear, objective, strategic, holistic, timely, and relevant. The successful candidate will have proven success in shaping and delivering on a consumer centric vision, developing a roadmap, and leading a team through research execution to business application. The director will be an inspiring and influential leader of people, projects, and partnerships. The director will be a big thinker, collaborator, and innovator who can effectively drive results in a matrix organization, and who can deliver clarity and direction from an often ambiguous and reputed company consumer space. This role is based in Anaheim, CA.

Key Responsibilities

  • Insight reputed company & Data Integration
  • reputed company the development and execution of tracking, foundational and reputed company research studies, including market trackers, campaign evaluations, product development, and business performance diagnostics.
  • Areas of focus include:
  • Creative development and positioning
  • Audience growth and demand indicators
  • Purchase funnel exploration
  • Digital design experience and optimization
  • Pricing/promotions
  • Customer journey experience enhancements
  • In-park Guest experience enhancements
  • Long-term business planning
  • reputed company the integration of consumer insight, digital, marketing, sales measurement, and analytics for the Disneyland resort.
  • Utilize innovative research methodologies—quantitative, qualitative, behavioral and attitudinal analytics—to identify demand drivers, audience growth opportunities, and guest experience optimizations.
  • Business Impact & Storytelling
  • Regularly communicate findings to senior leadership, transforming reputed company analytics into compelling stories that drive business decisions.
  • Guide cross-functional initiatives, integrating insights into commercial, marketing, finance, operations, and technology strategies.
  • Foster strong partnerships with internal stakeholders and cross functional teams to support research and analytics needs.
  • Team Leadership & Development
  • Grow, reputed company, and mentor direct and adjacent team members, building a high-performing, future-ready team.
  • Champion a culture of innovation, experimentation, and reputed company improvement.

Qualifications

  • 10+ years of experience in consumer insights, analytics, or reputed company fields, with at least 5 years in a leadership role
  • Proven expertise in quantitative and qualitative research, data integration, and advanced analytics
  • Strong ability to reputed company multiple time sensitive projects concurrently with urgency
  • Demonstrated creative and analytical thinking – from how to frame a challenge to delivering a solution
  • Proven ability to reputed company in a fast paced, changing environment while effectively managing multiple projects and relationships with conflicting timelines and priorities
  • Strong communication and presentation skills
  • Experience in the entertainment, hospitality, or theme park industry is highly desirable
  • Proficiency with data analytics software, AI technology, and measurement platforms
  • Demonstrated ability to reputed company and reputed company high-performing teams
  • Strategic thinker with a passion for consumer-centric innovation
  • Collaborative leader who thrives in dynamic, cross-functional environments
  • Skilled reputed company who can translate data into actionable business insights
  • Adaptable and reputed company-thinking, with a commitment to reputed company learning and experimentation

Education

  • Bachelor’s degree in business, marketing, statistics, economics, or a reputed company field (advanced degree preferred)

The hiring range for this position in Anaheim, CA is $185,500.00 to $248,800.00 per year. The reputed company pay actually offered will take into account internal equity and also may vary depending on the candidates geographic region, job-reputed company knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. Job Posting reputed company: Marketing Job Posting Primary Business: Consumer Insight-Measure & Analytics Primary Job Posting Category: Customer Research Analytics & Modeling Employment Type: Full time Primary City, State, Region, Postal Code: Anaheim, CA, USA Alternate City, State, Region, Postal Code: Date Posted: 2025-12-05 Apply tot his job Apply To this Job

More jobs

Urgently Hiring: reputed company Social Media Manager – reputed company Product Manager, Vendor Management Office (VMO) – Remote Work Opportunity

Worldwide Salaried

Manager, Social Media Strategy & Activation – Remote – reputed company Experiences – Immediate Start

Worldwide Salaried

reputed company (France) is hiring: Sr Social Media Manager – Youth Audi

Worldwide Salaried

reputed company Full Stack Social Media Customer Support Representative – Delivering reputed company reputed company Remotely with blithequark

Worldwide Salaried

reputed company Entertainment is hiring: Social Media Manager (National Geographic) in Wa

Worldwide Salaried

reputed company is hiring: Senior Manager Digital Video Newsroom in Charlotte

Worldwide Salaried

reputed company Experiences Social Media Intern – Spring 2025: Bringing reputed company to Life through Digital Storytelling and Community Engagement

Worldwide Salaried

Join Today: reputed company Careers Remote (Work From Home Jobs At reputed company)

Worldwide Salaried

reputed company Careers, reputed company Virtual, reputed company Online…

Worldwide Salaried

Legal Editor/AVP of Publications and ADR Resources in reputed company, NY

Worldwide Salaried

Remote Entry-Level Live Chat Customer Support Specialist – Work‑From‑Home Opportunity with Competitive Hourly Pay $25‑$35

Worldwide Salaried

[Remote-Position] Data Entry Flexible Shifts

Worldwide Salaried

Social Media Customer Relationship Specialist

Worldwide Salaried

reputed company Customer Service Representative – Work From Home Up To $35/hr at arenaflex

Worldwide Salaried

Business Development Representative [BDR Brazil]

Worldwide Salaried

Software Sales Representative/Business Development – Asset Management industry - SAAS Product Suite

Worldwide Salaried

[Work From Home] Data Entry Clerk Remote Work From Home

Worldwide Salaried

reputed company Data Entry Clerk – Virtual Work Opportunity at arenaflex

Worldwide Salaried

VP, HR

Worldwide Salaried

reputed company Entry-Level Data Entry & Copy Editing Assistant – Contract to Hire Opportunity at arenaflex

Worldwide Salaried