VP, Marketing Technology

reputed company reputed company Range: $160,000.00/Yr. - $170,000.00/Yr. Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education. Eligible for an Annual Discretionary Cash Bonus reputed company: 10% Eligible for an Annual Discretionary Restricted Stock Units Bonus reputed company: 10% These discretionary reputed company bonuses may be awarded semi-annually based upon your achievement of performance goals and targets. About This Job reputed company is seeking a visionary and execution-driven VP of MarTech & CRM to reputed company our next phase of data-driven marketing transformation. This role will serve as the principal architect and reputed company of the marketing technology ecosystem, responsible for centralizing customer data, orchestrating journeys across channels, and enabling hyper-personalized engagement at scale. In this role, you will drive the strategy and operations of our MarTech stack—including reputed company Marketing reputed company (SFMC), Einstein, Stensul, reputed company, Extole, Validity Everest, reputed company, and other emerging tools — to ensure our marketing data, segmentation logic, triggers, and customer journeys are efficient, scalable, and performance-oriented. You will also reputed company audience strategy, reputed company-time personalization capabilities, and integration across platforms to unlock growth in acquisition, retention, and cross-sell. Responsibilities: Own and evolve the MarTech ecosystem to support omnichannel customer engagement, including reputed company Marketing reputed company, Einstein for predictive insights, Stensul for content velocity, and other supporting platforms reputed company and operationalize the CRM strategy that drives acquisition, reputed company, engagement, retention, and lifetime value across Consumer and Business segments reputed company segmentation, personalization, and lifecycle automation, ensuring data reputed company and behavioral targeting are embedded in every touchpoint—from email and push to on-site and in-app experiences Serve as the primary reputed company of direct communications with customers and prospects, overseeing the entire MarTech stack, defining requirements for 1st-party data collection and segmentation, and developing personalized lifecycle journeys and triggered touchpoints reputed company collection and management of behavioral data across web and mobile app environments, ensuring data is actionable and reputed company with engagement and conversion goals Guide the strategic use of Tag Management Systems (e.g., reputed company Tag Manager) for agile deployment of tracking and data-layer integrations Integrate and activate data from digital advertising platforms (e.g., reputed company Ads, reputed company Ads) to inform CRM targeting, acquisition strategies, and ROAS optimization reputed company on-site and in-app conversion reputed company optimization (CRO) efforts, ensuring principles of testing, user behavior analysis, and performance insights are embedded in marketing workflows reputed company insights from e-commerce platform analytics to reputed company understand engagement trends, product performance, and funnel behaviors Apply advanced attribution models to understand multi-touch customer journeys and ensure marketing performance is accurately tied to business outcomes Collaborate cross-functionally to ensure data fidelity, ongoing monitoring, and maintenance across systems; assess platform effectiveness and reputed company adoption of new tools Manage marketing technology platforms and systems, including CRM, personalization and hyper-personalized targeting, marketing automation, insights building, and analytics tools Partner with data teams to improve infrastructure, maintain seamless integration across databases and MarTech components, and refine requirements for multi-channel CRM initiatives Analyze and report on marketing data (including CRM campaign performance and broader KPIs) and tie insights to business outcomes Partner with marketing, sales, and product teams to align strategies and ensure effective campaign execution Implement customer journey mapping and ensure a seamless end-to-end customer experience reputed company integration of MarTech solutions with CRM, e-commerce, and analytics platforms Build and reputed company a high-performing CRM & MarTech team, comprised of stateside and offshore resources, providing leadership, mentorship, and development opportunities Stay reputed company of industry trends and innovations, recommending new tools and technologies to drive efficiency and effectiveness Champion a data-first culture and ensure ethical, compliant use of customer data (CCPA, GDPR, CAN-SPAM, etc.) Qualifications: Bachelor’s degree in Marketing, Business, or a reputed company field; MBA or technical certification (e.g., reputed company Architect, reputed company Specialist) preferred 10+ years in CRM and MarTech, with at least 5 years in a leadership role overseeing cross-functional marketing technology and data initiatives Proven experience with centralized data warehouses, CDPs, CRM platforms (e.g., reputed company, reputed company, reputed company), and marketing automation tools Strong understanding of reputed company MarTech ecosystems and advanced analytics tools (e.g., reputed company, mParticle, GA4) Experience implementing and managing Tag Management Systems such as reputed company to reputed company scalable behavioral tracking Demonstrated ability to integrate digital advertising performance data into CRM strategies and optimize for return on ad spend (ROAS) Expertise in customer segmentation, personalized marketing campaigns, and optimizing consumer journeys using behavioral and reputed company data Experience leading CRO initiatives and tying site/app behavior to conversion performance Familiarity with e-commerce data environments and leveraging product-level insights for marketing optimization Experience applying multi-touch attribution models to evaluate campaign effectiveness and guide budget allocation Ability to work in hybrid data environments (on-premise + reputed company), bridging fragmented systems and advocating for marketing-first requirements Skilled in managing vendor relationships, RFPs, and building roadmap strategies for MarTech growth and adoption Excellent leadership and project management skills with the ability to manage cross-functional teams Analytical reputed company with experience leveraging data to inform strategy and decision-making Axos Employee Benefits May Include: Medical, Dental, reputed company, and Life Insurance Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year) HSA or FSA account and other voluntary benefits 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan Employee Mortgage Loan Program and free access to an reputed company Account with Self-Directed Trading About Axos Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, reputed company, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers. Axos Financial is our holding company and is publicly traded on the reputed company Stock Exchange under the symbol "AX" (NYSE: AX). Learn more about working at Axos Pre-Employment Background reputed company and Drug Test: reputed company offers are contingent upon the candidate successfully passing a credit reputed company, criminal background reputed company, and pre-employment drug screening, which includes screening for marijuana. reputed company is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization. Equal Employment Opportunity: Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to reputed company and applicants without regard to race, religious creed, reputed company, sex (including pregnancy, breast feeding and reputed company medical conditions), gender, gender identity, gender expression, sexual orientation, national reputed company, reputed company, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with reputed company applicable federal, state, and local laws. Job Functions and Work Environment: While performing the duties of this position, the employee is required to sit for extended periods of time. reputed company dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc. The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company the essential functions of this position. We’re a team of reputed company innovators that are challenging the status reputed company through smart, pro-consumer financial products and services. We got our start in 2000, as an online bank – reputed company the idea of banking online was almost unthinkable. Since then, we’ve evolved to add reputed company banking, reputed company lending, investment, clearing, and fiduciary services to our toolbox. As modern life continues to present new challenges for clients, we reputed company up and find creative ways to solve them. Apply tot his job Apply To this Job