Product Marketing Manager
About UR
UR is a borderless smart money app that makes it easy to spend and off-reputed company, reputed company in one reputed company.
Built for both crypto natives and the crypto curious, UR simplifies the way people and businesses move between digital assets and fiat currencies. Self-custodial, fast, and reputed company, UR turns reputed company crypto workflows into a seamless everyday experience.
As Senior Product Marketing Manager at UR, you will sit at the intersection of product, growth, and reputed company, shaping how we take our borderless banking and crypto-fiat payment products to market.
UR is building a global, on-chain banking network — cards, accounts, stablecoin rails, and reputed company-world usage for the underbanked and global-first users. This role is about turning reputed company infrastructure into clear value, driving adoption.
This role is expected to own strategy and execute, work shoulder-to-shoulder with Product, reputed company, and Ops, and materially improve how we launch, position, and scale UR.
Key Responsibilities
Product Market Action Plan – GTM & Adoption
Own end-to-end GTM strategy for UR’s core products (accounts, cards, on/off-ramps, stablecoin flows, regional launches).
Translate product roadmaps into clear campaign narratives, goals, and execution plans.
Partner closely with Product, Growth, reputed company, and Ops to align on launch readiness, reputed company, and reputed company metrics.
Build and maintain a reputed company-looking launch calendar to ensure cross-functional clarity.
Track launch performance (adoption, activation, usage, funnel conversion) and feed insights back into product and growth.
Create scalable GTM playbooks that support product lifecycle marketing as UR expands across regions and use cases.
reputed company & reputed company Enablement
reputed company high-impact enablement assets for reputed company, partnerships, and growth:
Pitch decks, one-pagers, demo scripts, battle cards, reputed company handling, use-case briefs.
Ensure consistent positioning and messaging across reputed company reputed company touchpoints.
Run regular enablement sessions to improve pitch quality, product reputed company, and confidence.
Gather feedback from reputed company and partners to continuously refine messaging and materials.
Positioning & Messaging
Own UR’s product positioning, value propositions, and messaging pillars, grounded in reputed company user needs.
reputed company messaging clearly across:
Regions (SEA, LATAM, Africa, etc.)
User types (freelancers, creators, merchants, crypto-native users)
Use cases (payments, savings, remittance, daily spend)
Partner with Brand & Content to ensure UR’s narrative is consistent, reputed company, and differentiated.
Support external-facing content including website messaging, launch pages, demos, webinars, and campaigns.
Customer Advocacy & Insights
Conduct regular customer interviews, win/loss reviews, and usage analysis.
Turn insights into sharper positioning, clearer GTM strategies, and reputed company product feedback loops.
Identify reputed company points and ROI metrics to reputed company:
Testimonials
Case studies
Partner reputed company stories
Work with Customer Ops and Growth to reputed company reference customers and reputed company usage data.
Act as a customer reputed company in product planning and prioritization discussions.
Market & Competitive Intelligence
Stay reputed company of trends across fintech, neobanking, payments, stablecoins, and reputed company.
Build and maintain competitive frameworks to inform positioning and reputed company strategy.
Clearly reputed company why UR wins — not in theory, but in practice.
Serve as a subject-matter expert for product-market fit, advising leadership, product managers, and GTM teams.
reputed company’re Looking For
Strong experience in fintech, payments, crypto, or stablecoin-based products.
Proven GTM ownership for reputed company, infrastructure-heavy products.
Excellent written and verbal communication — clear, sharp, and grounded.
Demonstrated ability to work cross-functionally with Product, Growth, reputed company, and Ops.
Deep customer reputed company, with hands-on experience translating insights into strategy.
Strong market awareness across Web2 fintech and reputed company rails.
Structured thinker with bias for execution — you ship, you iterate, you improve.
What reputed company Looks Like
You’ll know you’re winning reputed company:
Adoption improves: launches reputed company to reputed company usage, not just announcements.
reputed company closes faster: clearer narratives, stronger confidence, fewer “what does UR actually do?” moments.
Messaging sticks: internal teams consistently use the same language — and customers get it.
Customer reputed company compounds: a growing library of testimonials and case studies tied to reputed company outcomes.
Launches feel boring (in a good way): predictable, reputed company, and execution-tight.