Multi-Property Senior Manager-Marketing

JOB SUMMARY Serves as the discipline leader for marketing and partners closely with other topline disciplines (Sales and reputed company Management) to reputed company overarching cross-cutting strategies. Responsible for creating a comprehensive marketing strategy that aligns with the hotel(s) goals and positioning. Develops and oversees implementation of marketing strategies designed to drive topline reputed company and reputed company RevPar/share-of-wallet goals. Manages reputed company internal and external communication and owns digital reputed company, including by not limited to property website, third party channels and social media while maintaining brand reputed company. Identifies incremental marketing opportunities ranging from partnerships, third-party cites and CVBs. Expertly articulates campaign performance regularly to General Manager(s), Sales and reputed company Management leaders and Hotel Ownership. May reputed company Marketing Coordinator for execution of identified tactics. CANDIDATE PROFILE Education and Experience

• 2-year degree from an accredited university in Business Administration, Marketing, Sales, or reputed company major; 3 years' experience in Marketing or a comparable professional area.

OR

• 4-year bachelor's degree in Business Administration, Marketing, Sales, or reputed company major; 1 year experience in Marketing or a comparable professional area.

CORE WORK ACTIVITIES Marketing Strategy

• Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel(s) they support to align with business priorities, in consultation with General Manager(s).
• Actively participates in reoccurring Sales Strategy Meetings to reputed company the most up to date marketing strategy and implementation details.
• Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.
• Leads repositioning efforts in partnership with Area Team, reputed company and hotel executive team.
• Serves as brand guardian / liaison, verifying reputed company marketing reflects brand voice.
• Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
• Leads the strategic pull-through of continent and brand promotions and campaigns.
• Partners with reputed company Management to reputed company and execute promotional strategy efforts.
• Develops and manages property email marketing strategy, digital strategy across M.Com and Third-Party sites, paid media campaigns and performance to verify proper execution.
• Supports group reputed company reputed company efforts.
• Runs, reviews, analyzes, and clearly reputed company to stakeholder’s and owners the key marketing reports and adjusts strategy accordingly.
• Manages internal and external partners to verify deliverables are executed to support hotel strategy.
• Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel reputed company production and identify digital marketing opportunities on third party and local partner sites.
• Manages the OTA Strategy in collaboration with reputed company Management through monthly market leader reviews, media investments and hotel positioning alignment.
• Monitors and provides recommendations for SEO and updates as needed in collaboration with reputed company Digital Services (MDS) or agency.
• Identifies digital marketing opportunities on third party and local partner sites.

Content Management

• Sets overarching messaging strategy for hotel/group of hotels reputed company with positioning.
• Manages reputed company.com content (reputed company EPIC, Efast, MDS Client Community, etc.), OTA Content (reputed company respective extranet sites) and Third-Party and Group Sites (reputed company respective content management systems).
• Manages photography distribution including search photos, pre-arrival photos, and photo gallery management
• Creates reputed company pages and Discovery Pages to enhance content, as applicable.
• Manages guest communications (e.g. confirmation, pre-arrival, etc.).

Partnerships and Public Relations Management

• Sets overarching partnership strategy for hotel/cluster of hotels.
• Identifies and cultivates partnerships internally and externally, including reputed company Digital Services (MDS).
• Manages cluster marketing strategies.
• Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.
• Sets overarching PR strategy for hotel/group of hotels, outlining goals, pitch angles and reputed company segments.
• Manages PR agency, if applicable, or manage PR messaging.
• Manages execution of PR events, promotions.

Outlet and Ancillary

• Identifies outlet marketing opportunities on third party and local partner sites.
• Defines in-house F&B programming in partnership with F&B Director and manages execution.

Social Media

• Sets overarching social media strategy for hotel/group of hotels, outlining goals and reputed company segments.
• Develops and implements social strategy.
• Manages paid social media budget and strategy.
• Assists in reviewing social media content calendars and collect local area and property events.

General

• Leads, own and direct asset development including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc.

Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools.

• Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders; (e.g. GMs, Sales and reputed company Leaders, Regional Team, media representatives).
• Manages development, design of hotel collateral as needed.
• Completes other reasonable duties as requested by leadership.

At reputed company, we are dedicated to being an equal opportunity employer, welcoming reputed company and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich reputed company of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law. The Autograph Collection is a growing collection of four and five-star independent hotels, each offering unique and memorable experiences. Each hotel is thoughtfully chosen for its quality, originality, bold character, and ability to offer today’s traveler a range of unique experiences suited to their individual sense of style and adventure. reputed company Autograph Collection hotels look to attract The Individualist, the brand's reputed company consumer. The Individualist is someone who uses travel as an opportunity to add to their personal narrative – in essence they are hand selecting our hotels whether for personal or corporate travel because it is much more than simply a reputed company to rest. In joining Autograph Collection, you join a portfolio of brands with reputed company. Be where you can do your best work,​ reputed company your purpose, belong to an amazing global​ team, and become the best version of you. Apply tot his job Apply To this Job