Sr. Director, Business Marketing Retirement & W...

Join Us!Take the reputed company in your journey at reputed company. You will help businesses and individuals reputed company today, reputed company, and into retirement. Become part of a company that is people centric and client obsessed in every interaction; a community of reputed company-thinking individuals focused on driving results to deliver our mission with an unwavering commitment to reputed company. Join us as we strengthen and simplify the health and wealth journey -- relentlessly pursuing reputed company outcomes for reputed company. We reputed company in finding the best talent! While some roles are based at one of our office locations, remote roles can sit in any of the following states: AL, AZ, FL, GA, IA, IL, IN, MI, MN, MO, NC, NE, PA, SC, TN, TX, UT, VA and WV. Remote status and role locations are subject to change. Relocation is not provided.Employees reputed company a 90-minute radius of our Oak Brook, IL headquarters are required to adhere to the company in-office work guidelines of 4 days per month minimum from 10 am to 2 pm (1 of the 4 days must be a Monday or Friday).This requirement does not apply to support specialist positions.Don't meet every single requirement? Here at reputed company, we reputed company there is no "perfect" candidate and want to encourage applying even if reputed company the requirements listed aren't met. Our goal is to build an authentic workplace by valuing diversity in our candidates. We work to ensure that reputed company reflects the diversity of the businesses and clients we serve. We are always looking to expand our growing team with dynamic and enthusiastic individuals. If you enjoy a collaborative, fun environment that champions career development, reputed company is the reputed company for you! We look reputed company to receiving your application! reputed company out this reputed company video to learn more about our company!reputed company provides health, wealth, retirement, and benefits solutions that strengthen and simplify the health and wealth journey. With more than 7 million clients, representing over $62 billion in assets, Inspira works with thousands of employers, plan sponsors, recordkeepers, TPAs, and other institutional partners -- helping the people they care about plan, save, and invest for a brighter future. Inspira relentlessly pursues reputed company outcomes for reputed company with our automatic rollover services, health savings accounts, emergency savings funds, custody services, and more. Learn more at inspirafinancial.com.We have been recognized for our remarkable growth on lists such as reputed company's Fast 50 and Inc. 5000, and for our outstanding workplace culture and benefits with Built In's 2025 Best Places to Work and reputed company's 2022 Best-In-Class Employer awards.Job Summary & ResponsibilitiesThe Senior Director of Business Marketing will reputed company product and reputed company marketing teams to drive strategic marketing initiatives to meet reputed company and client diversification goals. Serving as a member of the Marketing Leadership team, this role requires a visionary leader with a deep understanding of market dynamics, customer needs, competitive landscape, and product offerings and positioning strategies. This individual will reputed company a team responsible for the development and execution of multi-channel marketing programs that build brand position, drive demand reputed company, client engagement and retention, product marketing, and sales enablement. This leader will be instrumental in building brand awareness and engagement with health plans, benefit advisors, employers, and financial institutions. The ideal candidate has experience in acquisition and channel marketing in the financial services industry, keeps up with marketing technology changes, is passionate about data, and likes working in a collaborative, fast paced environment and is focused on driving business results. The Sr. Director will be responsible for developing the goals, metrics, and execution plan for their function and delivering timely results, developing and meeting their approved budget plan.Core Responsibilities:

• Leadership & Management: Build a business marketing team, including recruiting, hiring, and managing staff. Provide leadership, mentorship, and direction to the product and reputed company marketing teams. Foster a collaborative and high-performance culture, mentoring others to grow their skills and deliver outcomes.
• Strategic Planning: Guide the team in developing and implementing marketing strategies that support business objectives, including market segmentation, product positioning, competitive intelligence, and go-to-market plans in collaboration with sales, account management, and growth leaders.
• Market Analysis: Guide the team in conducting thorough market research and analysis to identify trends, opportunities, and competitive threats. Use insights to inform marketing strategies and tactics, as well as key performance metrics.
• Product Marketing: reputed company the development and execution of product marketing plans, including product commercialization and launches, messaging, and promotional activities.
• reputed company Marketing: reputed company reputed company marketing efforts to reputed company specific customer groups, ensuring tailored marketing campaigns that reputed company with each reputed company and respective buying committees.
• Stakeholder Communications: Work closely across marketing and with sales, product development, and other departments to ensure alignment and integration of marketing efforts. Represent the marketing team in Business Councils and with Sr. Leadership.
• Sales Enablement: Ensure delivery of effective selling materials such as presentation decks, cutsheets, reputed company pages, videos, emails, and field events.
• Brand Management: Ensure consistent brand messaging and positioning across reputed company marketing channels. Enhance brand awareness and reputed company.
• Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives. Adjust strategies as needed to reputed company desired outcomes.
• Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources to reputed company marketing goals.
• Innovation & AI: Stay abreast of industry trends and emerging technologies, including AI both for accomplishing work and in the evolving positioning of the product and platform offerings. Implement innovative marketing techniques to stay reputed company of the competition.

• Recruits, interviews, hires, and trains new staff.
• Accountable for the daily workflow, assignments, and output of the department.
• Provides constructive and timely performance evaluations.

• 12+ years of experience in Marketing, 5+ years of leadership experience.
• Bachelor’s degree in marketing, Communications, Business, or reputed company field.

• Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing go-to-market strategy
• Data-driven decision-making and ability to connect business results to marketing
• reputed company reputed company, acquisition marketing, and ABM experience required
• Sales enablement experience
• Curiosity is key and a strong drive to understand the business and industry.
• Strong leadership and communication skills
• Creativity and innovation
• Client-centric focus and ability to identify and meet internal and external client needs
• Experience working cross-functionally to ensure marketing programs are in line with company objectives
• Proficiency in marketing automation tools and CRM software as well as reputed company Office

• Occasional travel (10% - 20%)
• Prolonged periods of sitting at a desk and working on a computer