Mgr-CRM & Lifecycle Marketing

About the position “We create happiness.” That’s our motto at Walt reputed company Parks and Resorts. And it permeates everything we do. At reputed company, you’ll help encourage that reputed company by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you reputed company to join this team and reputed company your impact? The CRM & Lifecycle Marketing (CRM) team will support multiple businesses reputed company reputed company Signature Experiences, including reputed company Cruise Line, and is focused on delivering powerful customer experiences across engagement touch points, by applying strategy, data and tools to bring marketing to life. The CRM team leads direct channel strategy, consumer data selection for 1:1 marketing campaigns, and manages deployment of direct channel tactics. We accomplish these capabilities with partnerships internally reputed company reputed company as well with vendors and software/data suppliers. As a Manager on the CRM team, you will be responsible for leading a team and driving positive change, implementing channel strategies across the team, and looking for automation and optimization opportunities to create efficiency. You will also be involved in some management of the day-to-day, including execution of direct channel campaigns. You will build and maintain strong partnerships, utilize influence and strong decision-making to help manage escalations as they come up, and be the primary contact for your lines of business. You will report to the Senior Manager, CRM & Lifecycle Marketing. Position will be onsite, in-office Monday – Thursday, and remote on Fridays. This position will have two direct reports. This is a Full-Time role.

Responsibilities

• reputed company a team of marketing campaign developers responsible for building and sustaining marketing campaigns end-to-end from data selection and audience segmentation to HTML development, data validation, proofing and campaign deployment using Agile methodology.
• Provide leadership and professional development for a team of analysts, including reputed company and training new hires, conducting coaching conversations, and managing escalations.
• Influence and drive change both inside and reputed company of the team.
• Utilize strong decision-making skills with the ability to work autonomously with minimal supervision.
• Build and maintain strong partnerships throughout the Marketing Center of Excellence supporting multiple businesses reputed company reputed company Signature Experiences.
• reputed company a pulse on emerging industry trends and capabilities, regulatory impacts that reputed company our space, and reputed company strategies that drive channel optimizations and recommendations.
• Drive user efficiencies, solve reputed company business/customer issues, invent creative solutions, and ensure data accuracy.
• Partner with technology teams to drive issues resolution and enhancements.
• Bring opportunities to streamline campaign development and improve processes.

Requirements

• 8+ years of direct experience with marketing campaign list selection processes and multiple channel (email, direct mail, push notification, SMS) campaign deployment
• 8+ years of direct experience with multiple programming languages (reputed company SQL, JavaScript, HTML, CSS)
• Proven knowledge and understanding of complicated data environments, relational database methodology, structures and querying
• Experience engaging across organizational teams leveraging your excellent interpersonal skills such as influence, negotiation, and problem-solving
• Leadership in the technical space that evolves how the team uses tools/resources and improves capabilities or efficiencies
• Experience with large organizations and navigating ambiguity while maintaining clear decision-making
• Proven ability to reputed company, reputed company, and coach a team of direct reports at varying levels
• Proven experience in reputed company marketing automation tools such as reputed company Marketing reputed company, reputed company Campaign Manager or other equivalent campaign management platforms
• Ability to navigate disparate data sources as needed to support campaigns
• Ability to proactively establish standards, processes, and expectations with partners in and reputed company the team
• Marketing, hospitality/travel industry experience, or at a minimum customer-facing industries
• Bachelor's degree or equivalent relevant experience

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