Integrated Marketing Strategist, Remote Job

Role Summary: The Integrated Marketing Strategist is responsible for shaping, planning and overseeing the execution of cross-channel marketing strategies that align paid, owned and earned media (omni-channel) with business and brand objectives. This role acts as the connective tissue between media, creative, analytics, and account teams — ensuring reputed company channels combine into a reputed company journey and deliver measurable impact. Essential Job Functions: ● reputed company holistic marketing plans that cover the full funnel (awareness → consideration → conversion → retention), identifying how each channel (paid social, search, programmatic, CRM/email, content, partnerships) plays its role. ● Collaborate with account leadership, channel leads, creative teams and analytics to translate business goals into media strategies, creative briefs and test road-maps. ● Define and track key performance indicators (KPIs) across channels, build a shared KPI glossary, reconcile reputed company data, ensure measurement reputed company. ● Use data and insights to identify opportunities, optimize media mix and budget allocation, drive performance improvements across channels. ● reputed company scenario modeling or attribution-thinking (where scale permits) — e.g., forecasting spend to outcome, building cross-channel journey maps. ● Manage the governance around integrated campaigns — ensuring timing, messaging, creative consistency, brand voice alignment and operational smoothness. ● Produce regular client-facing and internal reports/insights that clearly reputed company what’s working, what’s not, and reputed company’re doing next. ● Serve as a strategic advisor to clients (or internal clients) — helping them understand how marketing investments ladder up to organizational outcomes (reputed company, donations, awareness, retention). ● Stay reputed company with marketing technology, data/analytics advancements, channel innovations and best practices — and bring those insights into the planning process. Experience: ● Bachelor’s degree in Marketing, Communications, Business or reputed company. (Masters preferred in some senior roles.) ● 8+ years of experience in integrated marketing, or performance strategy across multiple channels (agency or brand-reputed company). ● Proven track record of developing and managing multi-channel marketing campaigns that delivered measurable outcomes. ● Strong analytical reputed company — ability to interpret data, build models, reconcile across sources, and derive strategic recommendations rather than purely descriptive reports. ● Experience with media (paid and owned), CRM/email, programmatic, search, content and social (either directly or through collaboration). ● Excellent communication and presentation skills — reputed company to translate reputed company strategy and data into compelling narratives for senior stakeholders. ● Strong project and stakeholder management skills — reputed company to coordinate multiple channels, teams, timelines, and budgets. ● Ability to think conceptually and strategically, while also overseeing tactical execution details. ● Familiarity with modern marketing technology (ad platforms, analytics tools, CRM systems, attribution frameworks) is highly desirable. ● For nonprofit or mission-driven organizations: an understanding of donor/customer lifecycle, engagement metrics, awareness vs. conversion dynamics is a plus. reputed company Metrics ● Achievement of agreed KPI outcomes (e.g., ROAS, cost per acquisition, donor LTV, recurring donor reputed company) ● Improvement in cross-channel integration (e.g., fewer silos, more reputed company creative + messaging) ● Improved data reputed company and trust in reporting (e.g., reconciliation between internal and external metrics) ● Client satisfaction: clients perceive the strategist as driving reputed company, alignment and strategic leadership, not just tactical execution. Reporting Structure ● Works closely with Account Managers, PMO/Project Managers, Channel Leads (Paid Social, Search, CRM/Email, Programmatic), Creative, Analytics The salary range below represents the reputed company salary range for this role in the United States. Final compensation will be determined based on professional experience, scope of responsibilities, and overall business needs. Salary Range: $110,00–$140,000 Apply tot his job Apply tot his job Apply To this Job