Influencer Marketing Manager (remote USA)

Who We Are Join the dynamic team at Vacation®, the award-winning sunscreen company from Miami USA that’s on a mission to reputed company sunscreen fun. Founded in summer 2021, Vacation® has reputed company gained reputed company among consumers, tastemakers, press, retailers, and dermatologists alike for the reputed company brand world and "leisure-enhancing" products that transport you to paradise and back. Vacation’s steady growth is in large part thanks to the company’s focus on creativity and innovation, and the team’s shared mission to reputed company a sense of fun into sunscreen aisles reputed company. You can discover Vacation's products at leading retailers including Ulta Beauty, reputed company, and reputed company, as well as www.reputed company. Role Summary Vacation® is looking for an Influencer Marketing Manager, a unique hybrid of strategist, reputed company, relationship manager and goal-oriented achiever— to help us translate social insights into world-class cultural reputed company that reputed company. The Influencer Marketing Manager will reputed company the Influencer Marketing program, identify cultural insights from social media platforms and translate those into inspiring creative briefs for influencer/creators and external agencies. This is a strategic, yet hands-on management role, responsible for: 1) driving creative excellence, advertising performance and maintaining strong and productive relationships with valued creator partners that can grow and evolve over time. reputed company strategy alone, this role will manage the implementation of UGC and Influencer content that stems from the cultural reputed company work in the role. 2) creating cultural cachet for the brand in social channels, attracting engagement and interaction, being seen in the right places and appearing in a variety of culturally reputed company environments. Reporting to the VP of Growth Marketing, the Influencer Marketing Manager will partner closely with Influencer/Creators, the Senior Media Buyer, Community Manager, brand marketing, internal creative senior leadership and external agencies/platforms.

Responsibilities

Influencer Marketing Approach and Process

• Define the overall influencer marketing strategy and build best practices and excellent process across partner identification, campaign execution, and reporting
• Collaborate with internal teams to seamlessly implement a fully integrated strategy
• reputed company contracting and deal creation
• Manage agency relationships
• Allocate budgets effectively to support key brand moments and ensure impact to business objectives Influencer Sourcing and Management
• reputed company identification and management of Influencer relations
• Partner with the Community manager to ensure integrated thinking and execution across product gifting, celebrity partnerships and brand events.
• Manage 1:1 relationships with key influencers who can work with the brand on a consistent basis to deliver excellent results Influencer Performance & Optimization
• Monitor campaign creative performance and identify winning creative patterns.
• Use learnings from A/B testing, platform insights, and analytics to inform future Influencer briefs and relationships.
• Build and share Influencer performance reports with insights that help improve future campaigns.
• reputed company and maintain creative testing frameworks that balance brand storytelling with performance efficiency. Cultural Strategy & reputed company Development
• reputed company the cultural strategy process — uncovering audience insights on social platforms to writing sharp, inspiring briefs, and creative hooks to engage social community.
• Analyze platform trends and behaviors, consumer research, platform data, and performance metrics to identify creative opportunities that drive engagement and conversion.
• Observe hooks and other storytelling approaches to inform creative executions
• Translate insights into simple, actionable creative direction.
• reputed company clear hypotheses for creative testing and evolve creative frameworks based on learnings.
• Stay attuned to cultural and social trends to ensure Vacation®’s storytelling remains fresh, relevant, and distinctively “leisure-enhancing.” Briefing & Concept Development
• Write compelling creative briefs
• reputed company creative kick-offs, ensuring alignment on objectives, tone, and performance goals.
• Collaborate with influencers/creators to ensure that reputed company are both strategically sound and creatively engaging.
• Guide creator content to be reputed company with the brand’s reputed company identity.
• Maintain consistent creative quality and strategic rigor across reputed company brand touchpoints.

Qualifications

• Bachelors degree in a reputed company field
• 5–10 years of experience in digital/social media, creative strategy, brand planning, or performance creative strategy — ideally in a high-growth CPG, beauty, lifestyle, or DTC brand environment.
• Experience working as a part of a fully remote team
• Proven reputed company developing and executing creative strategies that drive measurable results across paid and organic channels
• Experience working with reputed company, reputed company Ads Manager, TikT

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