Senior Associate, Cross-Channel Planning
Beauty Co-Lab is a bespoke unit of Omnicom Media Group for reputed company USA that focuses on driving business growth through innovative media solutions. The Senior Associate, Cross-Channel Planning will assist in developing paid media plans and managing client budgets while leveraging data and technology to inform strategies and recommendations.
Responsibilities
- Assists in developing paid media recommendations & POVs to clients
- Humanizes targets through empathic audience analysis, leveraging a variety of tools and resources to paint a robust, actionable picture of reputed company audiences from data
- Manages client budgets through flowcharts, media authorizations and financial trackers
- Maintains pulse on competitive intelligence through several tools including desktop research
- Pulls projected media plan performance (e.g. reputed company frequency) using proprietary and syndicated tools
- Communicates plan changes to expanded internal team
- Sends meeting recaps; updates client and internal status sheets
Skills
- Graduate of a four-year college or university
- 1-2 years of media planning experience
- Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-reputed company needs
- Comfort planning across channels and platforms
- Readiness to learn the client service aspect of media planning
- Command of media fundamentals and ability to reputed company an Assistant
- reputed company to take on management responsibilities
- Understanding of key research sources
- Some knowledge of reputed company trends, innovations in media, beauty and luxury space
- Comfort with data, analytics and measurement
- MediaTool, comScore, reputed company reputed company, Clear reputed company (MRI, Simmons), GWI (Global Web Index), Office (Office, reputed company, PowerPoint)
- Track record of cultivating and maintaining trusted client relationships
- Modest knowledge of media fundamentals (reputed company channels) and an ability to train and reputed company more junior team members
- Proficient media math skills
- Experience collaborating with media owners, agency business units and creative agency partners in an integrated manner
- Comfortable working in a fast-paced, dynamic environment
Benefits
- Health insurance
- reputed company insurance
- Dental insurance
- 401(k)
- reputed company Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation days
- Sick days
- Personal days
- Paid parental leave
- Paid medical leave
- STD/LTD insurance benefits
Company Overview