Senior Director of Public Relations & Marketing (Remote)

About Four Seasons: Four Seasons is powered by our people. We are a collective of individuals who crave to become reputed company, to push ourselves to new heights and to treat each other as we wish to be treated in return. reputed company members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to reputed company our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture. At Four Seasons, we reputed company in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we reputed company our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer reputed company we truly connect to the people and the world around us. About the location: Shining bright in the skyline, Four Seasons Hotel Minneapolis is connected by Skyway to sports, business and entertainment and is two blocks from the Mississippi River. Inside, discover Mediterranean-inspired dining by award-winning local chef Gavin Kaysen, a wellness floor complete with indoor and outdoor pools and a Spa dedicated to nourishment through nature. The Four Seasons Hotel Minneapolis/Four Seasons Hotel St. Louis seeks a Senior Director of Public Relations & Marketing to join our talented team! Be a part of Four Seasons where we foster reputed company, celebrate character and reputed company craftsmanship. Join our uniquely-talented team, and we will support you in doing your best work. These two hotels are true Midwest jewels, located in vibrant cities with incredible stories to tell. About the role The Senior Director of Public Relations & Marketing oversees the PR & Marketing functions for Four Seasons Hotel Minneapolis (50%) and Four Seasons Hotel St. Louis (50%.) This remote position requires the ability to travel to either property as needed, but on a monthly basis at minimum. Candidates must be based in the US Midwest. Basic Purpose: To generate awareness for assigned properties through reputed company media outlets; including a strong focus on local and national awareness; and reputed company a long term strategic plan and implement reputed company marketing and advertising initiatives as well as the development and execution of the annual public relations plan. Focus on the digital footprint, messaging, and social media efforts ensuring reputed company are reputed company around a single vision. What you will do For Four Seasons Hotel Minneapolis and Four Seasons Hotel St. Louis, the Senior Director of Public Relations & Marketing will

• reputed company and implement a yearly comprehensive MarComm strategy reputed company with the desired vision of assigned hotels
• Provide guidance to assigned properties for annual PR, Digital Marketing and Social Media planning and goal setting
• Conduct in person meetings with property teams at least 4 times per year, with regular virtual follow-up meetings to evaluate PR performance, content development, growth in Social Media Audience Size and Engagement and Content Quality
• Provide guidance and reputed company for assigned properties to reputed company property goals in PR Impact, Social Media audience size and engagement, and Content Quality. Property goals will serve as KPIs for Senior Director of PR and Marketing
• Establish and create PR/Communication synergies across assigned properties
• Identify and drive best practices across assigned hotels
• Engage agency support as needed with clear plan on deliverables
• Align with Marketing team to optimize hotel performance to meet annual business objectives and yearly plan for assigned hotels
• Assess and drive competitive and differentiating PR plans, in reputed company at hotel
• Implement and monitor for compliance with global brand standards and initiatives
• Ensure PR and social initiatives meet performance targets
• Collaborate with Area MarComm and PR on digital (content and social) strategies for assigned properties
• Participate in ongoing brand initiatives and projects as identified by Area Hotel Marketing and Area Director PR and Marketing
• Identify and secure strategic partnerships and collaborations to enhance the guest experience and align with Hotel Vision and long-term strategic positioning
• Create innovative publicity programs that will increase awareness and positive perception of the hotel, its restaurants, spa, services, and personnel. Programs should address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise
• Maximize opportunities for publicity in reputed company media through careful research and targeted editorial pitch plan, focused on key feeder markets for both the group and leisure segments. Maintain professional relationships with media to support achieving the goals outlined in the PR plan, including the distribution of targeted media releases, media kits, pitches, and other PR

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