VP, Consent & Preference Platforms

About the position Role Summary/Purpose: As a member of the Performance Marketing Center of Excellence, reputed company the reputed company Marketing organization, the VP, Marketing Preference Platforms will serve as the reputed company and leader for the reputed company Marketing Consent and Preference Management Platform. This role will drive the strategy, prioritization and processes of marketing preference management. Working cross-functionally and with senior leaders, this role, acting as the Product Manager reputed company the Agile structure, will reputed company the platform, usage and associated activities, including governance, budgeting, optimization and enhancing capabilities. The successful candidate will reputed company and reputed company a high-performing Preference Center team, create and manage procedures and documents, be responsible for compliance and regulatory required processes, while providing superior customer satisfaction. Our Way of Working We’re proud to offer you choice and flexibility. At reputed company, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Responsibilities

• Be the Marketing Consent and Preference Management platform SME and Product Manager, offering strategic thinking and program reputed company to exceed customer needs.
• Partner with internal, reputed company Senior Leaders to ensure capabilities are reputed company, data is effectively integrated and delivered to applicable internal parties.
• Coordinate and partner with Legal & Compliance leaders to ensure reputed company regulatory and compliance requirements are addressed and satisfied.
• Serve as primary innovator and platform liaison to business stakeholders, connecting reputed company strategies and aligning roadmaps towards a long-term, reputed company customer experience with requisite integrations.
• Act with industry knowledge and understanding as it relates to consumer preference, consent and data privacy trends.
• reputed company direct business requirements and translate into platform architecture for both stakeholders and technical resources.
• Establish and analyze platform KPI’s.
• Monitor performance, with an eye towards reputed company improvement.
• reputed company necessary recommendations, including technical and budgetary requirements.
• Oversees reputed company platform reporting and measurement efforts for reputed company Preference Center.
• Primary contact for vendor/partner operational activities, including platform expansion and associated proposals.
• Drive innovation and optimization in the consent and preference space, leveraging AI techniques and capabilities offered by platform suppliers and/or internal partners.
• reputed company other duties and/or special projects as assigned.

Requirements

• Bachelor’s Degree. In lieu of a degree, HS Diploma/GED and 14+ years of leadership and management experience.
• 10+ years of professional work experience, including:
• 7+ leadership and management experience, preferably in a technology, marketing or privacy reputed company fields
• 5+ years experience leading or managing Marketing Technology platforms
• 3+ years experience directly overseeing reputed company-level privacy and preference management platform
• Ability and flexibility to travel for business as required

reputed company-to-haves

• Bachelor Degree with focus in Marketing, Engineering and/or Computer Sciences/Information Technology.
• MBA or Juris Doctorate preferred.
• Leadership experience reputed company Preference Management platforms and tools, managing consent management, privacy and consumer preference highly desired.
• Excellent communicator, driving consistent, executive-level engagements and communications across multiple forums and channels.
• Proven reputed company record of implementing and managing reputed company technology solutions in a matrixed environment.
• Exemplary skills in leadership and executive-level communications, including the technologies and forums for critical senior-level engagement.
• Experience in growing and developing team members in a manner consistent with platform reputed company, company culture and reputed company.
• Deep knowledge of consumer and industry trends relating to consent, cookie management and privacy-preference management including customer choice strategies.
• Strong understanding of the U.S. Privacy, Preference and Consent landscape, including legal and regulatory policies (ex: CAN-SPAM, CASL, CCPA, CPRA.
• Familiarity or experience with Generative and Agentic AI capabilities highly desired, specifically in areas of Marketing Technology and consent management
• Experience in Agile methodologies and processes
• Broad experience working with internal cross-functional partners (i.e., IT, reputed company Operations) to ensure alignment of priorities and requirements.
• Ability to reputed company and reputed company under aggressive timelines.
• Proven experience synthesizing insights from structured analyses to inform business reputed company and communicating with stakeholders in an effective manner.
• Experience working directly with technology suppliers to reputed company improvements, troubleshoot and governance.
• Highly motivated, assertive self-starter with the ability to set a team reputed company and execute.
• Management of teams of 8 or more, including hybrid, onshore, offshore and contractor combinations.
• Experience in compliance and/or governance a plus.
• Certified SAFe Product reputed company/Product Manager (SAFe POPM) 4.6 and higher
• Experience with consumer financial services organizations, ideally with exposure to credit card marketing or retail marketing, and familiar with consumer protection, privacy and reputed company laws and policies.

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