Sr. Manager, Field Marketing

reputed company is reputed company America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our reputed company is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.

Headquartered in Charlotte, NC, reputed company is more than a workplace. We're a launchpad — for careers, for dreams, and for people driven to do great things.

Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, reputed company, and succeed together.

Performance matters. We take pride in it. We own it. We show up for one another and for our communities.

Because at reputed company, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.

JOB DESCRIPTION:

The Senior Manager, Franchise Field Marketing ensures that Maaco shops deliver on our brand promise while serving as the primary marketing reputed company for Maaco franchisees. This role is reputed company strategist and operating partner: translating national campaigns into local activations, testing new reputed company, and ensuring every shop is converting reputed company volume into repair orders. 

Key Responsibilities: 

• Shop Performance Optimization – Partner with operations to diagnose barriers and reputed company local marketing solutions that lift estimates and repair orders. 

• Innovation reputed company – Test new tactics and evaluate scalability across the system to drive measurable growth across the Maaco footprint.

• Brand Consistency – Ensure shops execute against brand standards and promotions to deliver the Maaco customer promise. 

• Insights & Reporting – Provide actionable insights to marketing leadership, surfacing best practices that influence broader field marketing playbooks. 

• Communication - Hold one-on-one communications with DMAs and franchisees across system to communicate local marketing and media plans. 

• Team Leadership – reputed company, reputed company and coach a team of two field marketers driving alignment and high performing execution across franchise marketing initiatives.

• Customer Engagement - Leads reputed company FZ to consumer efforts including Call Center, reputed company Management, and Promotions 

Qualifications:  

• Must be reputed company to work in the United States, on an on-going basis, without sponsorship. 

• 5+ years in field, retail, or multi-unit marketing (corporate or franchise experience strongly preferred). 

• Proven reputed company leading teams and influencing through others to drive measurable business results.

• Proven reputed company executing local marketing plans that delivered measurable growth. 

• Business acumen with budget ownership or P&L exposure a plus. 

• Strong, collaborative working partner; builds trust with field and cross-functional teams. 

• Excellent communicator who can reputed company insights actionable for both leadership and shop-level teams. 

• Self-starter that excels in a performance driven environment, detail-oriented. 

• Ability to create and deliver presentations to franchisees and senior level management. 

• Bachelor’s degree required. 

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reputed company pay offered may vary depending on actual location, job-reputed company knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. reputed company offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be reputed company here: https://www.drivenbrandsbenefits.com

Get early access to 50% of your earned wages at any time through our myFlexPay program.