Growth Marketing Manager, Conversion – Experimentation

Worldwide Salaried Open

Job Description:

Develop and lead the full-funnel Conversion Rate Optimization (CRO) roadmap aligned to both registration and device purchase growth targets
Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences
Build a structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses
Prioritize tests using impact/effort/confidence frameworks
Document experiment learnings to inform product, marketing, and lifecycle strategy
Own onsite product merchandising strategy across web and Amazon storefronts
Optimize how financial products and plans are presented, compared, and prioritized
Test plan positioning, pricing presentation, bundling, and anchoring strategies
Improve product comparison frameworks to reduce decision friction
Refine value proposition messaging for different audience segments and traffic sources
Collaborate with product and pricing teams on offer structure and onsite optimizations
Design seamless transitions from marketing pages into registration and KYC flows
Reduce friction between onsite conversion and account creation
Optimize multi-step signup experiences and form completion rates
Improve mobile-first conversion experiences
Ensure compliance and trust signals are integrated without negatively impacting conversion
Build test and learn UX experiments to optimize entire Greenlight product offering with a customer first centric lens

Requirements:

5 to 8 years in Conversion Rate Optimization (CRO), growth marketing, product growth or performance UX roles
Experience in fintech, financial services, or regulated industries preferred
Proven track record increasing conversion rates through experimentation and UX optimizations.
Hands-on experience managing MarTech stacks and marketing tracking implementations
Experience collaborating with marketing, product, engineering, analytics and lifecycle teams.
Ability to manage Shopify site, apps and funnel optimizations for ecommerce
Experience overseeing Amazon storefronts and product listing page optimizations

Benefits:

Medical, dental, vision, and HSA match
Paid life insurance, AD&D, and disability benefits
Traditional 401k with company match
Unlimited PTO
Paid company holidays and pop-up bonus holidays
Professional development stipends
Mental health resources
1:1 financial planners
Fertility healthcare
100% paid parental and caregiving leave, plus cleaning service and meals during your leave
Flexible WFH, both remote and in-office opportunities
Fully stocked kitchen, catered lunches, and occasional in-office happy hours
Employee resource groups

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