Marketing Systems – Growth Architect
Job Description:
- Own, rebuild, and scale My Amazon Guy’s marketing infrastructure, focusing on HubSpot architecture
- Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic
- Remove deprecated workflows and redundant structures
- Deduplicate contacts and companies
- Redesign lifecycle stages for clarity and reporting integrity
- Implement clean segmentation logic
- Establish naming conventions and governance standards
- Restrict permissions and prevent ad hoc workflow creation
- Document system architecture and operational processes
- Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)
- Develop dynamic segmentation frameworks based on intent and readiness
- Design and optimize automated nurture journeys
- Align marketing automation with sales handoff rules
- Eliminate unnecessary broadcast email volume
- Ensure all workflows are tied to measurable revenue movement
- Align outbound outreach with automation logic
- Prevent overlapping or contradictory messaging
- Ensure intent signals trigger correct actions
- Maintain clean routing and lifecycle transitions
- Work across multiple platforms to improve marketing infrastructure
- Standardize UTM governance
Requirements:
- 5+ years in Marketing Operations, RevOps, or Marketing Technology
- Deep, hands-on HubSpot experience (required)
- Proven experience cleaning and restructuring complex CRM environments
- Strong understanding of paid media funnels and conversion tracking
- Experience with lifecycle marketing, lead scoring, and segmentation frameworks
- Experience building or restructuring automation systems
- Comfortable enforcing governance and setting system standards
- Experience working with distributed teams (Filipino team experience preferred)
- A dual-monitor setup is required (at least 8GB of RAM)
- Must have at least 25 MBPS internet speed
Benefits:
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent WFH setup
- Unlimited FREE access to MAG School courses and SOP Library!
- Work schedule is in EST (Monday-Friday only)
- Opportunities for professional development and career advancement
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