Head of Digital and Growth Marketing

The Opportunity This strategic and high-leverage role combines strategy and oversight of all digital channels, campaigns, and technology with the design and execution of growth experiments that drive acquisition, activation, product adoption and advocacy. You'll lead a small and mighty in-house team, coordinate external partners, and set the strategic roadmap - ensuring all digital and growth efforts work together to deliver measurable business impact.

What You'll Do

Digital Strategy & Orchestration

• Define and drive the roadmap for all digital channels, lifecycle, demand programs, growth experiments, and website strategy.
• Prioritize initiatives to maximize acquisition, activation, adoption and expansion across our enterprise, mid-market and SME segments.
• Collaborate closely with Sales, Product, RevOps and Marketing to ensure alignment on outcomes and performance measurement.

Growth & Acquisition

• Support commercial acquisition and growth strategies via ABM/ABN programs, paid media, and CRO.
• Foster a culture of experimentation: generate hypotheses, run tests, and scale what works.
• Partner with our Demand Lead to ensure campaigns are executed and optimized efficiently.

Lifecycle & Engagement

• Work with a range of experts to define activation, engagement and expansion strategies.
• Ensure messaging, journey design, and in-product communications are integrated and segmented for success.
• Use data insights to refine campaigns and maximize impact across millions of users.

Martech & Website Oversight

• Own the marketing technology strategy and roadmap, including automation, analytics, and integrations.
• Ensure website strategy and CRO initiatives support both acquisition and lifecycle objectives.
• Manage vendors, contractors, and external dev resources to deliver website and stack execution effectively.

Team Leadership

• Lead a small, high-impact in-house team: Demand, Website, Ops
• Mentor and develop team members, providing strategic guidance and operational support.
• Foster a collaborative, experimental, and outcome-focused culture.

What You'll Bring

• 8+ years in digital marketing, growth, or SaaS marketing leadership roles.
• Experience scaling digital acquisition and lifecycle programs at large scale (B2B or PLG).
• Proven experience with ABM/ABN campaigns, growth experiments, CRO, and lifecycle engagement.
• Experience managing marketing technology stacks, CMS, automation, analytics, or orchestrating technical teams.
• Strategic thinker with ability to translate data into actionable growth initiatives.
• Strong team leadership, mentorship, and ability to coordinate contractors or agencies.
• Comfortable in a fast-paced, collaborative environment with high-impact responsibility.

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