Manager, Search Engine Marketing – SEO, SEM, AEO, GEO

Job Description:

• Manage and mentor SEO and SEM managers and specialists, ensuring strong execution, accountability, and development.
• Own day-to-day search performance across organic, paid, and emerging search surfaces.
• Build and refine team processes to improve efficiency, consistency, and delivery quality.
• Set priorities, workflows, and performance standards across search initiatives.
• Act as the primary owner for search reporting and performance communication to leadership.
• Lead SEO strategy across technical SEO, content optimization, on-page, and off-page initiatives.
• Support AEO and GEO strategy, optimizing content and structure for AI-driven search, LLMs, and answer engines.
• Conduct keyword research, competitive analysis, and opportunity mapping across the funnel.
• Monitor keyword rankings, organic traffic, and conversion performance, and lead optimization efforts.
• Partner with content, web, and product teams to define SEO requirements for new pages, features, and initiatives.
• Identify and resolve technical SEO issues that impact crawlability, indexing, performance, and rankings.
• Ensure SEO best practices are embedded into site updates, launches, and migrations.
• Own paid search strategy and execution across Google Ads, Microsoft Ads, and emerging platforms.
• Plan, launch, and optimize campaigns for new products, features, and use cases.
• Manage budgets, pacing, and performance to meet CPA, ROAS, revenue, and growth targets.
• Conduct ongoing testing across keywords, audiences, ad formats, landing pages, and bidding strategies.
• Analyze campaign performance and deliver clear optimization recommendations.
• Ensure paid search efforts align with broader growth and lifecycle marketing goals.
• Own search performance reporting across SEO, SEM, and AEO/GEO.
• Build and maintain dashboards and reporting that surface insights, trends, and opportunities.
• Translate performance data into actionable recommendations for leadership and stakeholders.
• Partner with analytics and data teams to improve attribution, tracking, and measurement quality.
• Use performance insights to guide roadmap planning, experimentation, and prioritization.
• Work cross-functionally with web, engineering, content, product, and marketing teams.
• Provide search strategy input into GTM planning, product launches, and growth initiatives.
• Stay on top of search, AI, and platform trends and bring forward new opportunities.
• Help shape long-term search and growth strategy as part of the broader marketing roadmap.

Requirements:

• 6+ years of experience in SEO, SEM, or digital marketing, with demonstrated ownership of search programs.
• 2+ years managing or mentoring team members, with experience improving execution and processes.
• Strong hands-on experience with SEO, technical SEO, and content-driven growth.
• Strong paid search experience managing performance-driven campaigns and budgets.
• Experience with AEO/GEO, AI search, or LLM-driven discovery(or strong interest and fast learner).
• Proficiency in tools such as Google Search Console, Google Analytics, Google Tag Manager, Ahrefs, and Matomo.
• Experience with Google Ads, Microsoft Ads, campaign optimization, and bidding strategies.
• Strong reporting and analytics skills (Looker Studio, Power BI, Sheets/Excel, or similar).
• Proven ability to turn data into insights, recommendations, and clear communication.
• Highly organized, process-driven, and comfortable owning execution at scale.
• Strong cross-functional communication and stakeholder management skills.
• Comfortable working in a fast-paced, evolving environment.

Benefits:

• Competitive salary commensurate with experience and qualifications.
• A comprehensive extended benefits package including health, dental and vision for you and your family, with company paid offerings.
• 401K savings program with company match.
• Generous paid time off (PTO) is offered to support the ability to rest and recharge.
• A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.
• Highly autonomous and entrepreneurial environment.
• Annual recurring WFH allowance for you to purchase items you need for your home office.
• Ongoing support for learning development so you can master your craft.
• Work with the hardware you're most comfortable with (Windows or Mac).
• Diverse and inclusive workplace where we all learn from each other.

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