Campaign Operations Coordinator – Influencer Marketing

Job Description:

• Oversee and manage the day-to-day operations of influencer marketing campaigns, ensuring timely execution and delivery of all campaign deliverables.
• Coordinate with internal teams (creative, paid media, account management, etc.) to ensure all deliverables align with the client’s strategy and objectives.
• Serve as the main point of contact for influencers, ensuring clear communication on campaign objectives, content expectations, timelines, and brand guidelines.
• Research and select influencers that align with client goals, campaign strategy, and target audience demographics.
• Conduct outreach, manage negotiations, and finalize influencer contracts in coordination with the Account Director.
• Ensure influencers receive all necessary campaign materials, including creative briefs and brand guidelines, to execute content effectively.
• Review influencer content to ensure it meets brand messaging, tone, and campaign objectives.
• Collaborate with Account Directors and clients to approve content before publication.
• Provide feedback and revisions to influencers to ensure all deliverables meet brand compliance standards.
• Monitor campaign performance metrics (reach, impressions, engagement, conversions, etc.) throughout the campaign lifecycle.
• Compile and deliver regular campaign performance reports to Account Directors, including KPI tracking, insights, and recommendations for optimization.
• Maintain detailed records of campaign deliverables, approvals, and timelines to keep campaigns on schedule.
• Build and maintain strong relationships with influencers and creators to foster long-term collaboration opportunities.
• Act as the liaison between clients, influencers, and internal teams to ensure alignment and transparent communication.
• Troubleshoot and resolve issues quickly to minimize disruptions to campaign flow.
• Partner with Account Directors to evaluate campaign success, ROI, and strategic takeaways.
• Consolidate learnings and provide actionable recommendations for future campaigns.
• Work closely with Account Directors to address any challenges related to influencer performance, content quality, or platform issues.
• Identify and implement solutions promptly to keep campaigns on track.

Requirements:

• 1–3 years of experience in influencer marketing, campaign coordination, account management, or a related field.
• Proven ability to manage multiple campaigns and deadlines simultaneously.
• Strong organizational skills with exceptional attention to detail.
• Excellent written and verbal communication skills for both internal and external correspondence.
• Experience working with influencer management platforms, project management tools, and analytics dashboards is preferred.
• Ability to analyze performance data and translate it into actionable recommendations.
• Proactive problem-solver with a collaborative mindset.
• Passion for influencer marketing, digital media, and emerging social platforms.
• Experience working with influencers across multiple platforms (Instagram, TikTok, YouTube, etc.) is preferred.
• Proficiency in using influencer marketing tools and campaign management software is preferred.
• Familiarity with paid media strategies to amplify influencer content is preferred.

Benefits:

• This role offers a competitive base salary, complemented by a performance-driven commission structure.

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