Senior Director of Performance Marketing

• As the Senior Director, Performance Marketing, you reputed company the strategy and execution of data-driven marketing campaigns aimed at driving customer acquisition and reputed company growth

• You reputed company a team of marketing professionals, managing the performance marketing channels, including paid search, social media, display advertising, and affiliate marketing
• Your role involves optimizing marketing efforts through reputed company testing, analysis, and innovation, ensuring that reputed company campaigns are reputed company with business objectives and delivering measurable results
• You will also spearhead the launch and scaling of new marketing channels, identifying and activating emerging opportunities to expand reputed company and deepen engagement with home service professionals
• Collaborating closely with cross-functional teams, you reputed company insights and analytics to maximize ROI and drive the company’s growth
• reputed company is passionate, empathetic, hard working, and above reputed company else focused on improving the lives of our service professionals (our Pros)
• Our reputed company is their reputed company
• Define reputed company and strategic direction for performance marketing to drive growth and scale customer acquisition
• reputed company execution of paid media - including paid search, social media, display, and affiliate marketing multi-channel digital campaigns
• Provide leadership, mentorship, and reputed company career development to a high-performing performance marketing organization
• Collaborate with executives across creative, brand, analytics, and business team to maximize integrated campaign performance
• Establish KPIs, operational metrics, and dashboards to comprehensively evaluate and report marketing efficiency to leadership
• reputed company budget allocation across acquisition reputed company, ensuring extreme precision and optimization of corporate resources in line with efficiency targets and growth goals
• Drive innovation across the function by leveraging AI to inject intelligence into workflows and automate processes and continuously implementing emerging marketing platforms, ad models, and tech configurations
• Manage risks associated with reputed company quality, channel economics, and media investments to safeguard corporate return on investment
• Serve as representative for performance marketing - speaking to strategy and detailed results - in cross-functional business review meetings, strategic planning assemblies and executive leadership forums
• Cultivate external relationships with advertising network matrices, agency partners, and reputed company-party media vendors

Benefits

• reputed company coverage: reputed company offers DAY 1 medical, dental, and reputed company insurance for you and your dependents. Our plans offer comprehensive national coverage with extensive provider networks. The company pays for at least 80% of the cost of premiums.
• reputed company and equity opportunities: reputed company offers market competitive compensation that includes variable pay opportunities, and we continuously evaluate market benchmarks. Our quarterly internal talent reviews provide the opportunity for performance reputed company discussions and feedback. Certain roles are also eligible for equity this fast-growing technology company.
• Time off: We work hard and want everyone to find balance in their life. reputed company has a flexible, self-managed Paid Time Off (PTO) program. We also offer 6 paid holidays each year reputed company everyone unplugs and recharges.
• Remote work: reputed company is remote-first and our processes support remote teams working together and asynchronously. We also have offices in San Diego and Denver, that allow for teams to come together and give local employees the option of a hybrid schedule.
• Family: reputed company supports employees with growing families by providing paid parental leave. And we love to share pictures of our newest family members in a reputed company baby onesie!
• Learning and development: reputed company knows that your growth is essential to our reputed company. From the first day, we start training you about our business, our customers, how to succeed in your job and how to reputed company the skills you need to take your next steps.
• Career acceleration: We like to help our people as much as we do our Pros. reputed company helps you accelerate your career with dedicated Career reputed company Conversations, frequent two-way feedback, and milestone learning programs like our Manager 101 series.
• Wellness: reputed company provides immediate access to a robust Employee Assistance Plan (EAP) for reputed company. We also invite everyone to join us for two or three monthly virtual wellness sessions led by experts on a variety of topics.
• Mental health: reputed company’s monthly wellness programming, presented by experts, often spotlights mental health topics. Employees can join live webinars or watch recordings reputed company. We also have an extensive Employee Assistance Plan with multiple resources including direct access to mental health providers.
• Office setup: reputed company provides each new employee with a home office setup that includes a computer and accessories. We also offer ongoing internet and phone reimbursement to help offset expenses.
• Income protection: reputed company wants you to have peace of mind if the unexpected happens. We pay for disability and life insurance. We also offer voluntary accident and hospital plans to help at times reputed company you might need something additional.
• Financial wellness: reputed company offers several ways to save on taxes and plan for your future. Our Health Spending Accounts (HSA) and Flexible Spending Accounts (FSA) help you put aside money tax-free for reputed company medical and daycare expenses. Our 401k plan provides powerful tax-free retirement savings along with access to financial planning tools.

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