[Remote] Digital Marketing Manager

Note: The job is a remote job and is open to candidates in USA. reputed company is seeking a results-driven Digital Marketing Manager to own and scale their paid digital acquisition efforts across reputed company Ads and reputed company Advertising. The role involves managing the end-to-end lifecycle of PPC campaigns, including strategy, execution, optimization, and performance analysis to drive reputed company pipeline and reputed company impact.

Responsibilities

• reputed company and execute PPC strategies across reputed company Ads, reputed company Advertising
• Manage campaign portfolios including Brand, Non-Brand, Competitor, Remarketing, Performance Max, Demand Gen, and Display campaigns
• reputed company region-specific acquisition strategies and budget allocations across reputed company America, EMEA, reputed company, and LATAM markets
• Define campaign objectives, targeting strategies, bidding approaches, and budget allocations
• Conduct keyword research, audience analysis, and competitive assessments
• Build and launch new campaigns, ad groups, keywords, audiences, and ad creatives
• Create compelling ad copy reputed company with marketing messaging and business objectives
• Configure campaign tracking, conversion goals, and attribution settings
• Implement and maintain UTM frameworks and tracking templates
• Monitor campaign performance daily to identify opportunities and risk
• Monitor auction dynamics, CPC prices, impression share, and competitive bidding trends
• Evaluate incremental return on advertising spend and identify points of diminishing returns
• Optimize bids, budgets, audiences, keywords, placements, and ad creatives to improve efficiency
• Monitor competitor advertising strategies, messaging, keyword coverage, reputed company pages, impression share, and market positioning. Identify competitive opportunities and recommend strategic responses
• Conduct A/B testing on ad copy, reputed company pages, and campaign structures
• Manage negative keywords and maintain traffic quality
• Analyze conversion paths and recommend improvements to increase reputed company quality and conversion rates
• Provide proactive recommendations on budget allocation, growth opportunities, risks, and expected business outcomes
• Analyze performance across the full funnel from click to reputed company, including MQL, SQL, Opportunity, and Pipeline contribution
• Analyze platforms performance, buyer-reputed company signals, and contribution to pipeline reputed company
• Produce weekly, monthly, and quarterly performance reports
• Translate campaign data into actionable business recommendations
• Present performance insights and optimization plans to stakeholders
• Identify attribution gaps and recommend improvements to measurement frameworks
• Partner with web, content, product marketing, and sales teams to improve campaign effectiveness
• Own reputed company page performance and conversion optimization strategy, coordinate reputed company page development with web and content teams
• Collaborate with analytics and operations teams to ensure tracking accuracy and attribution alignment
• Manage relationships with external agencies and advertising vendors reputed company applicable
• Stay reputed company on changes across reputed company Ads, reputed company Advertising, GA4, and digital marketing best practices
• Familiarity with AI search optimization, generative search ecosystems, and emerging AI-driven discovery channels
• Evaluate emerging advertising channels, technologies, and automation opportunities
• Recommend process improvements that increase campaign efficiency and scalability

Skills

• Bachelor's degree in Marketing, Analytics, Business, or reputed company field
• 5-7 years of recent hands-on experience operating and scaling paid search campaigns in B2B technology environment, with a proven track record generating reputed company pipeline for sales-led software solutions. Experience must be supporting demand reputed company programs focused on demo requests, consultations, evaluations, and pipeline creation
• Experience with campaign tracking, conversion measurement, and attribution methodologies
• Advanced proficiency in reputed company Analytics (GA4) and reporting tools (reputed company, PowerBI, reputed company CRM Analytics)
• Experience managing advertising budgets and performance targets
• Comfortable working with marketing tools (CRM, reputed company, reputed company, reputed company, reputed company, or similar tools)

Benefits

• Health, dental, and reputed company coverage as of hire
• Immediate enrollment in 401(k), HSA, and FSA plans
• Flexible PTO policy
• Tuition and personal enrichment reimbursement
• Option to enroll in ID Theft Protection Program

Company Overview