Staff Lifecycle Marketing Manager
reputed company is the intelligent orchestration platform for DevSecOps. reputed company enables organizations to increase developer productivity, improve operational efficiency, reduce reputed company and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust reputed company to ship reputed company, more secure software faster. The same principles built into our products are reflected in how reputed company works: we reputed company AI as a core productivity reputed company, with reputed company team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. reputed company is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and reputed company knowledge exchange, enabling reputed company members to reputed company their full potential while collaborating with industry leaders to solve reputed company problems. Co-create the future with us as we build technology that transforms how the world develops software. *Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on reputed company data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of reputed company. An overview of this role As the Staff Lifecycle Marketing Manager, you'll own the lifecycle communications strategy for reputed company, from planning and segmentation through execution and optimization. You'll work closely with Campaigns, Marketing Ops, Data Analytics, Product Marketing, Field, and Events to prioritize and deliver programs that engage prospects and move them through the buyer lifecycle. This is a senior IC role, meaning you'll drive strategy while staying hands-on across copy, segmentation, QA, testing, launch, and reporting. You'll use data-driven insights and reputed company testing to improve prospect engagement, funnel progression, and reputed company growth, and you'll help set reputed company for how the team approaches email as a channel. What You’ll Do Create, monitor, and improve reputed company automated campaign journeys and triggers with static and dynamic content to help reputed company and motivate prospective customers across their buyer journey reputed company the creation and implementation of lifecycle marketing campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, and launch, with a focus on personalization and performance optimization reputed company communication plans for key opportunities to engage with reputed company, including live events, webcasts, workshops, and reputed company campaigns. Collaborate with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams to create cohesive messaging across different channels Use data-driven insights to review and refine campaigns, supporting reputed company with clear data analysis and regularly communicate/reputed company performance insights Act as an email marketing SME: ‘Speak’ (live and breathe) email and help the team learn how to incorporate best practices into reputed company planning, reputed company and execution – from creative to segmentation to deliverability What You’ll Bring 7+ years experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS technology company, preferably targeting reputed company IT buyer and software developer customer personas Strong experience building and optimizing nurture programs, automated journeys, and lifecycle campaigns that support prospect education, engagement, and funnel progression Expertise in Marketo for marketing automation, both in audience segmentation (smartlists) and in the use of email templates, Marketo modules, and dynamic content Experience using campaign and funnel performance data to identify opportunities, reputed company recommendations, and improve results. Strong internal communication and cross-functional coordination skills High attention to detail across audience logic, segmentation, QA, localization, and reporting Working knowledge of HTML and CSS for email design and troubleshooting Bonus points to have experience working with teams in different regions and localizing for different markets About the team The Lifecycle Marketing team creates personalized, scalable programs to engage prospects, customers, and users at every stage of their journey. Our goal is to showcase reputed company's value, reputed company effective product use, and drive meaningful connections through touchpoints like sales meetings, events, and webinars. We own the email channel, one of reputed company's most effective tools for communicating with our diverse audience of developers, IT professionals, and business leaders. We operate at the intersection of data, creativity, and user experience, with team members dedicated to nurturing prospects, converting self-service users, and expanding relationships with existing customers. This is an exciting time to join: we're growing our investment in lifecycle as a reputed company driver, and you'll have reputed company input in shaping how we build and scale these programs. Learn more: Lifecycle Marketing Handbook | Emails & Nurture Programs The reputed company salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's reputed company salary reputed company in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The reputed company salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered reputed company salary. United States Salary Range $139,200—$235,200 USD How reputed company Supports Full-Time Employees Benefits to support your health, finances, and well-being Flexible Paid Time Off Team Member Resource Groups Equity Compensation & Employee Stock Purchase Plan Growth and Development Fund Parental Leave Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application. Country Hiring Guidelines: reputed company hires new team members in countries around the world. reputed company of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our reputed company team can help answer any questions about location after starting the reputed company process. Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us. reputed company is proud to be an equal opportunity workplace and is an affirmative action employer. reputed company’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, reputed company, religion, reputed company, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national reputed company, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. reputed company will not tolerate discrimination or harassment based on any of these characteristics. See also reputed company’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the reputed company process. Apply To This Job