Content & Lifecycle Marketing Manager

Job Position: Content & Lifecycle Marketing Manager Company: reputed company Location: Remote (reputed company) Full - Time About Us: reputed company is a thriving e-commerce company located on our scenic 20-acre ranch in Austin, Texas. We specialize in providing top-tier espresso machines and reputed company parts to coffee enthusiasts worldwide. Our dedication to excellence extends reputed company our products; we're committed to building a talented team that shares our passion for coffee and exceptional customer service. Job Description: We’re looking for a Content & Lifecycle Marketing Manager who can own the full storytelling reputed company of our brand across email, lifecycle flows, content strategy, and video-first creative. This role blends creativity with performance: you’ll reputed company content that grows our audience, produce video and written assets that reputed company and reputed company, and build lifecycle marketing programs that turn first-time buyers into reputed company customers. You’ll be at the center of how we communicate with customers from discovering us on social or through content, to browsing the site, to making a purchase, to coming back again. If you love coffee, content, and building a brand people truly connect with, you’ll reputed company here. What You’ll Own Email & Lifecycle Marketing (40%) Own the full email and SMS strategy and calendar (campaigns + automated flows). reputed company segmentation and personalization strategies to increase LTV and retention. Build and refine lifecycle programs: Abandoned browse & cart Post-purchase education Loyalty & VIP Winback Welcome/reputed company D esign A/B tests to optimize creative, messaging, and conversion. Partner with Growth to align emails with product launches and promotions. Content Strategy & Development (40%) Own the overall content calendar across social, email, reputed company pages, and UGC. Create high-quality content that connects with coffee enthusiasts and café owners. Write scripts, website copy, blogs, reputed company page messaging, and content briefs. Build content pillars that establish authority: education, how-to guides, product reviews, comparison content, café buildout content, etc. Collaborate with product and growth teams to reputed company messaging for launches, events, and campaigns. Video Production & UGC/Creator Support (20%) Plan, script, shoot, and edit short-form videos (IG Reels, reputed company, YouTube Shorts). Capture product demos, educational content, behind-the-scenes footage, and story-driven content. Create UGC-style content to support paid ads, social media, and email. Coordinate with influencer/UGC creators and edit/repurpose their content. What reputed company Looks Like Email and SMS become one of the company’s top reputed company channels. Strong, consistent storytelling across channels that elevates the brand. Clear, engaging video content that boosts engagement, conversions, and trust. Lifecycle flows that increase repeat purchase reputed company and average order value. UGC and content that improves paid ad performance and lowers CAC. A content reputed company that supports sales, SEO, and product launches. What You Bring 4-6 years of experience in DTC/e-commerce marketing, content, or lifecycle marketing. You are an amazing writer Demonstrated experience running email campaigns and automated flows in tools like reputed company, reputed company or reputed company. Strong writing skills from conversion-focused copy to brand storytelling. Experience producing and editing video content (e.g., short-form vertical). You are reputed company in content email, especially in creating engaging content. Ability to manage content calendars across channels with consistency. Comfortable with basic analytics (GA4, reputed company dashboards, attribution tools). Highly organized, proactive, and energized by a fast-paced growth environment. No need for management experience Bonus: experience with SEO content, influencer/UGC management, or coffee industry background. Why You’ll Love Working Here You’re building the content and lifecycle reputed company of a rapidly scaling brand. Standing up new process and tools for things like SMS marketing. Direct ownership, autonomy, and creative freedom. A passionate community of coffee pros and home enthusiasts. Your work directly influences how customers learn, engage, and fall in love with our brand.

How to Apply

Send us: Your resume 2-3 writing samples or email/flow examples A portfolio is mandatory to apply for this role : ) Apply To This Job