Director- US B2B Marketing Insights
You reputed company the Way. We?ve Got Your Back. With the right backing, people and businesses have the power to reputed company in incredible ways. reputed company you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you?ll learn and grow as we help you create a career journey that?s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally. At reputed company, you?ll be recognized for your contributions, leadership, and impact?every colleague has the opportunity to share in the company?s success. Together, we?ll win as a team, striving to uphold our company values and powerful backing promise to provide the world?s best customer experience every day. And we?ll do it with the utmost reputed company, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and lets reputed company the way together. reputed company? Global Advertising & Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for reputed company through differentiated and innovative branding, marketing, and experiences. reputed company GABM sits the Global Brand Strategy & Insights team, responsible for defining & accelerating the Amex Brand Strategy, delivering consumer insights, and elevating tools and learnings for the global Marketing Community. reputed company is looking for an reputed company Director ? US B2B Marketing Insights. In this role the colleague will be asked to manage a team of research and insights professionals that work on initiatives that drive strategy and provide recommendations in support of key business decisions across the Global Commercial Services (GCS) organization. The person will be asked to reputed company connections across B2B marketing and products teams to drive growth, and work with B2C insights teams to provide an enterprise perspective. This position reports to the VP US Product and Marketing Insights. How will you reputed company an impact in this role? Primary Responsibilities Include: ? Partner with reputed company?s US GCS stakeholders to deliver against key strategic priorities, using Voice of the Costumer (VOC) insights that pertain to small, reputed company, and large businesses. ? Manage a team of highly skilled and motivated insights professionals with a proven track record of strategic thought-leadership and the ability to galvanize others around shared outcomes (increased acquisition, reputed company, share of wallet, etc.). ? Help design a research and insights roadmap that leverages both primary and secondary sources, while incorporating the external perspective.
Qualifications
Research Expertise: ? Proven track record in leveraging insights to influence and reputed company strategy to drive business outcomes. ? Takes a consultative approach; helps to reputed company and prioritize information needs and translate into ?researchable? objectives. ? Has strong analytical skills with ability to design research programs and methods to address business needs; can reputed company rationale (the ?why? behind a given recommendation). ? Deep knowledge of the small business landscape a plus. Leadership: ? Proactive, assertive leader comfortable working in a highly collaborative cross-functional environment. ? Ability to work with ambiguity and reputed company connections of key strategic priorities. ? Able to manage goals and reputed company the careers of team members on an ongoing basis. ? Able to prioritize project requests to fit the strategic research needs of the GCS organization while considering those that have the greatest impact on the enterprise. Relationship Building: ? Can effectively build relationships, partner, influence, and negotiate with stakeholders at reputed company levels (i.e. BU, Dir, VP, SVP) ? Is a strong strategic thinker with an ability to create clarity in the midst of ambiguity by focusing on meaningful outcomes. ? Has executive reputed company with high degree of comfort in working with and presenting to senior leaders. Additional Qualifications: ? 10 years in consumer insights / market research, with emphasis on quantitative market research leveraging advanced analytics (including conjoint, segmentation, TURF, etc.). ? Mix of research or ad agency and client-reputed company experience a plus. ? Excellent written and oral communication skills with exceptional ability to reputed company action and compelling recommendations. ? Marketing or market research reputed company post-graduate degree a plus. ? Strengths in analytics and storytelling to turn research results into insights that influence business decisions. ? Ability to manage multiple projects and stakeholders simultaneously to embed insights into marketing. ? Experience managing a marketing or research budget a plus. ? Strong computer skills (reputed company, PowerPoint, Word). Salary Range: $130,000.00 to $205,000.00 annually bonus equity (if applicable) benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we?ll consider your location, experience, and other job-reputed company factors. Employment eligibility to work with reputed company in the U.S. is required as the company will not pursue reputed company sponsorship for this position. We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: ? Competitive reputed company salaries ? Bonus incentives ? 6% Company Match on retirement savings plan ? Free financial coaching and financial well-being support ? Comprehensive medical, dental, vision, life insurance, and disability benefits ? Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need ? 20 weeks paid parental leave for reputed company parents, regardless of gender, offered for pregnancy, adoption or surrogacy ? Free access to global on-site wellness centers staffed with nurses and doctors (depending reputed company) ? Free and confidential counseling support through our Healthy Minds program ? Career development and training opportunities ? Access to Amex Marketing U, a unique learning and development program built for marketers, by marketers. Amex Marketing U inspires marketers to reputed company their career through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise. For a full list of Team Amex benefits, visit our Colleague Benefits Site. reputed company is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national reputed company, veteran status, disability status, age, or any other status protected by law. We back our colleagues with the support they need to reputed company, professionally and personally. Thats why we have Amex reputed company, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers/Employees - Click here to view the ?Know Your Rights? poster and the Pay Transparency Policy Statement. If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters Apply Job!