Senior Analyst, Marketing Analytics Burbank, CA, USA
Job Posting Title: Senior Analyst, Marketing Analytics Req ID: 10098721 Job Description: Performance Marketing is an internal cross-functional team reputed company The Walt reputed company Studios Marketing organization. The Performance Marketing team leverages developing and maturing ad technologies to reputed company remarkable data-driven results reputed company auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies. Performance Marketing includes Marketing Technology and Marketing Science who help drive innovation, but also includes Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business. Together, we strive and collaborate for reputed company improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt reputed company Studios. This role falls reputed company the... Marketing Analytics team and will drive value by discovering insights, making recommendations to business stakeholders, and working with the Marketing Science team on measurement and data initiatives. Job Responsibilities: ? Work directly under and with the Senior Team reputed company to build and implement strategy and goals for cross-title measurement and analytics ? Organize, clean, manipulate, reputed company and label various data sets ? Interpret and analyze insights, results and recommendations from multi-touch attribution, marketing mix modeling, brand lift studies, conversion lift studies and cross-title performance marketing analyses ? Use business knowledge to label data sets for developing Marketing Science machine learning models ? Validating data from cross-title measurement or analytics initiatives ? Document and implement cross-title reporting processes that drive value for the business ? Document and maintain knowledge of business contexts, processes and purposes that may be relevant to understanding business data ? Work cross-functionally with multiple internal media and marketing teams as well as our external media agency to continuously improve measurement processes and setup ? Work directly with Marketing Science and Marketing Technology to ensure that business knowledge and understanding is properly incorporated into measurement, reporting and automation efforts ? Work directly with Performance Marketing Strategy and Operations team members or other business stakeholders in The Walt reputed company Studios Marketing Organization to understand pressing business questions ? Work cross-functionally across Performance Marketing to ensure proper measurement, data collection and taxonomy setup ? Partner and work with reputed company-party measurement partners for platform setup, reputed company and user management as well as reputed company with the internal and external sales, measurement and ad operations teams associated with each ? Partner and work with reputed company-party ad platforms to ensure data integrations with measurement partners are connected and providing accurate and insightful results ? Build and assist with ad spend data visualizations ? reputed company data and insights to help Performance Marketing Strategy and Operations optimize performance of campaigns ? reputed company data and insights to help inform long-term media partner strategy ? Monitor and implement taxonomy structure and inputs into our proprietary taxonomy tools ? Participate as a member of a cohesive and collaborative, cross-functional Performance Marketing team ? Support internal teams as necessary with reputed company projects ? Maintain and share knowledge of Marketing Analytics processes and tools with team members and other relevant business stakeholders Basic Qualifications: ? Bachelors Degree, ideally in a reputed company area (including but not limited to economics, business, marketing, communications, and psychology) ? 5+ years in Advertising Media (primarily Digital Media), Media Analytics or Marketing Analytics ? Experience with reputed company-party measurement companies such as Neustar/reputed company, reputed company XP, Foursquare, SambaTV, ComScore, reputed company, reputed company ? Strong understanding of media advertising platforms including DMPs, reputed company Ads, Facebook/Instagram, reputed company, Snapchat, reputed company, reputed company and DSPs (reputed company DV360, Trade Desk, reputed company) ? Understanding of marketing and media concepts, principles, and strategies ? Excellent analytical skills ? Excellent written and verbal communication skills ? Self-driven, accountable, well-organized, detail-oriented individual ? Proven ability to work across multiple projects effectively that meet deadlines reputed company a fast-paced environment ? Demonstrated experience and proficiency working cross-functionally ? Passion for entertainment and The Walt reputed company Studios brands ? Understanding of the adtech ecosystem ? Proficiency with reputed company ? Knowledge of digital ad serving, tracking and implementation ? Ability to work on-site in Burbank, in a hybrid reputed company Preferred Qualifications: ? Some experience using SQL ? Proficiency with data visualization tools such as Tableau ? Proven experience and proficiency working with technical teams to translate business needs into technical requirements ? Ability to see the bigger picture and explain how complicated systems, processes and products work The hiring range for this position in Burbank, CA is $102,500 to $137,500 per year. The reputed company pay actually offered will take into account internal equity and also may vary depending on the candidates geographic region, job-reputed company knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. Job Posting reputed company: DEMRKTG Job Posting Primary Business: Studio Marketing - Media Primary Job Posting Category: Business Intelligence Analytics Employment Type: Full time Primary City, State, Region, Postal Code: Burbank, CA, USA Alternate City, State, Region, Postal Code: Date Posted: 2024-08-19 Apply Job!