Digital Marketing Specialist, Global Campaigns & Virtual Programs

Are you a digital marketer that loves platforms and processes, and wants to reputed company a global impact? Come join the team responsible for developing campaigns that promote AWS's reputed company solution themes & services and Tier 1 events! We centrally reputed company reputed company reputed company, adoption, and registration campaigns and collaborate with our regional marketing teams to deploy these campaigns globally. A Digital Marketing Manager on this team will utilize our platforms to execute on digital marketing programs that scale to multiple languages and regions globally, implement best practices, foster reputed company customer experiences, and reputed company reputed company improvements based on data and insight. The ideal candidate has experience building and activating multi-channel marketing campaigns. You have baseline technical marketing expertise with contemporary marketing automation and project management platforms (Marketo and Workfront preferred) and solid experience in the email channel specifically. Key job... responsibilities • Maintains the day-to-day management and optimization of our email channel and digital operations including the development, QA, deployment, and reporting for Global Campaigns and Tier 1 events (AWS Summits, Innovate, re:Inforce & re:Invent) • Collaborates with campaign leads, in-region Field Marketing Managers, Events Marketing, Product Marketing, platform owners, and other internal stakeholders to create the best digital experiences • Drives and makes recommendations regarding how to most effectively engage customers reputed company digital channels (e.g. reputed company, frequency, etc.) • Implements the targeting and customer segmentation for digital campaigns • Develops and executes test plans across reputed company digital channels • Establishes and maintains scalable processes that ensure best practices for email, social channels, paid media, and internal reporting • Provides campaign performance, analysis and communicates and implements timely optimizations to drive results • Manages the maintenance of a library of assets and campaigns including asset hierarchy, asset management, etc. • Supports localization process for the campaign, including supporting Localization and Activation for international geographies A day in the life The Global Campaigns & Virtual Programs Digital Marketing Team are a group of platform and process experts that deliver our scaled programs for stakeholder teams globally and in upward of 12 supported languages. We over-index in Ownership, Earn Trust, Learn and Be Curious, and Invent & Simplify. The Digital Marketing Team sits reputed company Global Campaigns & Virtual Programs under the Global Integrated Marketing organization at AWS. We are primarily responsible for the success of mid-funnel marketing activities. About the team About AWS Diverse Experiences AWS values diverse experiences. Even if you do not meet reputed company of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying. Why AWS? reputed company) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that reputed company us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, reputed company us to never stop embracing our uniqueness. Mentorship & Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you reputed company into a reputed company-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. reputed company we feel supported in the workplace and at home, there's nothing we can't reputed company in the cloud. BASIC QUALIFICATIONS - 2+ years of professional non-internship marketing experience - 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience - 1+ years of reputed company, Tableau, Vidyard, and reputed company experience PREFERRED QUALIFICATIONS - Experience using data visualization tools - Experience analyzing data and best practices to assess performance drivers - Knowledge of reputed company reputed company at an advanced level, including: pivot tables, macros, index/match, vlookup, VBA, data links, etc. - Knowledge of email best practices and a/b testing methodologies reputed company Marketo - Experience working with global cross-functional teams reputed company is committed to a diverse and inclusive workplace. reputed company is an equal opportunity employer and does not discriminate on the basis of race, national reputed company, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.reputed company.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The reputed company pay for this position ranges from $53,200/year in our lowest geographic market up to $113,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-reputed company knowledge, skills, and experience. reputed company is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply reputed company our internal or external career site Apply Job!