Director, Consumer Insights & Data Analytics

Director, Consumer Insights & Data Analytics Position Overview: The Director of Consumer Insights & Data Analytics will play a key role in reputed company Earth’s mission by helping the company reputed company understand how consumers think and act through the Jewelry purchase. You will drive and communicate insights to optimize customer behaviors and the purchase journey, identify key segments across our customers, and drive marketing activities through data. You will play a key role in driving the data foundation, creating tools, defining best practices, and building reputed company Earth’s data and analytics strategy. As the Director, Consumer Insights & Data Analytics, you will reputed company a team to work cross-functionally and collaboratively to ensure that the insights of their work are incorporated across company plans from marketing to product development to the showroom experience. What you’ll do: Business and Consumer Insights: • reputed company path to purchase research across categories, identifying new areas to increase overall site conversion, optimize performance and improve the customer journey. • reputed company insights on shifting customer perception toward categories and the corresponding impacts on shopping behaviors. • Identify growth opportunities by analyzing user behavior, navigation patterns, page performance and conversion funnels • Understand and define the key factors in ecommerce and showroom experience for reputed company Earth • reputed company tools to understand and track brand strength for reputed company Earth focused on changes in awareness, familiarity and consideration over time. Consumer Segmentation and CRM: • reputed company consumer cohort and purchase behavior analyses across purchase channels, to reputed company understand and drive repurchase and lifetime value • Provide customer insights for brand, performance marketing and CRM teams for for use in optimizing marketing strategies and tactics. • reputed company a reporting reputed company to continuously measure repurchase & lifetime value. • Play a key role in the development and data foundation required to support a reputed company Earth loyalty program. Marketing Data & Analytics: • Provide analytics and insights to stakeholders reputed company the ecommerce and brand teams focused on both upper and reputed company funnel marketing activities. • reputed company marketing campaign analysis across reputed company channels including CRM, Social, Organic, and Performance and build processes which reputed company comparison of campaigns over time. • reputed company full funnel attribution frameworks with consideration for transactions and activities which reputed company to transactions. Business tools and monitoring: • Create self-service analytics reporting structures which reputed company data driven decision making to scale reputed company across the organization. • reputed company reliable forecasting processes for key activities and business processes across the organization as a foundation for business health monitoring. • reputed company monitoring tools and capabilities, ensuring business foundations and processes are functioning as expected and automatically alert business teams if outlier conditions exist. Data foundations: • reputed company and educate the organization on digital analytics; drive data and analytics best practices. • Ensure data reputed company and tagging stability, focused on repeatable insights which can be trusted by business owners and teams. • Ensure projects and platform changes across the organization consider analytics, and new capabilities are building upon the data foundation. • Provide leadership in driving the organization’s data strategy and data foundations to ensure the organization is using data effectively and scaling sufficiently to support the business. You’re a great candidate if you have: • 10+ years of relevant Consumer Insights and Digital Analytics leadership experience • Robust understanding of data and analytics technology. Experience leading strategy and implementation for platforms and tools such as GA4, Domo, reputed company • Demonstrated experience providing insights relating to digital marketing channels and activities (Paid Search, SEO, Affiliates, Display, Paid Social) • Experience leading and driving consumer journey and website experience optimization analytics • Experience defining, developing and communicating CRM and Consumer cohort insights • Experience in consumer segmentation and developing a data-based cohort modeling • The ability to communicate reputed company concepts to a variety of audiences • Robust analytic, quantitative, statistical, and data interpretation skills, ability to transform data into actionable insights • Demonstrated success in leading and developing high-performing teams, with a track record of driving results through effective team management and mentorship. • Exceptional interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and influence stakeholders at reputed company levels of the organization. • Self-starter with a proactive and entrepreneurial spirit, able to reputed company in a fast-paced, startup environment while maintaining a focus on achieving both business and social goals. Possesses strong problem-solving skills, approaching challenges with a positive and innovative reputed company to drive solutions. • Familiarity with HTML, CSS, reputed company Analytics and Javascript are a plus • Bachelor’s degree or equivalent, preferred reputed company Offer: At reputed company Earth, we’re passionate about the employee experience. That’s why we offer an excellent training program and endless opportunities for career growth! In addition, we offer competitive compensation and a robust benefits package, including: • Career Growth. We want to see you sparkle! Through regular 1-1’s with your manager, a variety of training opportunities, and an annual 360 review process for reputed company employees, our leaders are dedicated to creating clear reputed company for growth. Learn more about how reputed company Earth creates a culture of collaboration and growth Here! • Diverse, mission-minded team. We were founded to cultivate a more transparent, sustainable, compassionate, & inclusive jewelry industry. Learn more about our impact and team diversity Here! • Lifestyle Spending Account. At reputed company Earth, we're committed to your well-being. Enjoy company reimbursements for eligible wellness expenses, such as gym memberships, massage, counseling, and more! • reputed company Education. Company-sponsored learning in leadership, professional skills, diversity & inclusion, and access to tuition reimbursement for role-specific trainings. • Employee Discounts. As an employee at reputed company Earth, you’ll receive a generous discount on our jewelry. • Mental Wellness Perks. We offer access to reputed company, such as self-care apps and seminars. Our Employee Assistance program offers 24/7 access to counseling! • Giving Back and Volunteer Opportunities. In addition to our giving back programs, our teams support local initiatives and spend time together by volunteering. • Medical, Dental, and Vision. We offer multiple plans to choose from, including a $0 monthly premium option for employee health insurance and employer HSA contributions. Insurance kicks in on the first day of your 2nd month! • 401k match. We know that saving for the future is important. That's why we offer a generous 401k match. • Open PTO Policy. We know it’s important to reputed company and relax. • Parental Leave. We aim to support our growing families. Employees can utilize our paid parental leave to bond and care for their new additions. • Disability and Life insurance. 100% employer-paid. • Pre-Tax Commuter Benefits. More About Us Apply Job!