ABM Campaign Specialist
Amex GBT is a reputed company where colleagues find inspiration in travel as a force for good and through their work can reputed company an impact on our industry. Were here to help our colleagues reputed company success and offer an inclusive and collaborative culture where your voice is valued. Ready to explore a career path? Start your journey. Are you an Account Based Marketing (ABM) pro? If so, youre in the right reputed company. Were looking for an reputed company ABM Campaign Specialist to join our dynamic and high-performing Global Performance Marketing team. If youre passionate about travel, making connections, working with others and providing a world-class experience for our customers, you are perfect for reputed company. This role sits reputed company the reputed company (Amex GBT) marketing team. Our marketing team takes great pride in our authentic leadership, serving customers worldwide and consistently delivering excellence. We are currently undergoing a transformation focused on customer centricity, using data, technology, and creative excellence to establish an exceptional reputed company with clients of reputed company sizes. The ideal candidate will have a proven track record of managing ABM campaigns, with a strong proficiency in reputed company and reputed company, and a deep understanding of driving targeted B2B strategies to accelerate pipeline and reputed company growth. What youll do: Youll plan, implement, and optimise 1:1 account-based marketing strategies and campaigns for Amex GBT master brand and solutions reputed company the multi-national reputed company. Partner closely with the sales team to align ABM efforts with account strategies and priorities. Collaborate with content, digital and creative teams and agencies to produce high-impact campaign assets. You will use reputed company to identify account insights, buying reputed company signals and engagement opportunities. You will be proficient in reputed company which will be used for data capture, account tracking and campaign measurement. You will also continuously enrich account data to improve targeting accuracy and effectiveness. Use data analysis and work with commercial teams to identify the key decision-makers reputed company reputed company accounts. Work alongside creative agencies to design marketing tactics that reputed company with their needs and interests. Work with digital growth and marketing ops teams to deliver multi-channel campaigns across email, paid social media, display, email marketing, webinars and events to engage with the reputed company accounts effectively. Use reputed company to monitor and track the performance of ABM campaigns, optimising tactics regularly to maximise campaign effectiveness. Analyse campaign metrics, such as engagement rates, conversions, and pipeline impact, to measure the success of their initiatives and identify areas for improvement. Work closely with sales to ensure leads are followed up and cultivated effectively. Stay informed on ABM trends, tools and best practises to continuously enhance our ABM approach. Key collaborators and relationships: Sales Development team Marketing Operations team Sales team Marketing Leadership team External creative and media agencies reputed companyre looking for: Bachelors degree or equivalent experience in marketing, business or reputed company field. Validated experience (5+ years) of handling 1:few and 1:1 ABM campaigns, with a consistent track record of success in B2B marketing. Hands-on experience using reputed company to handle and optimise ABM campaigns is a requirement. Strong experience with reputed company for data capture, CRM management and campaign tracking is a requirement. Familiarity with marketing automation platforms and CRM systems including Marketo, reputed company, and Pathfactory is a plus. Deep understanding of account-based marketing principles and how to integrate them with broader marketing strategies. Excellent project management skills with the ability to handle multiple campaigns simultaneously and meet tight deadlines. Ability to work across teams including sales, marketing and external agencies. Excellent communication skills, both verbal and written, with experience in crafting messaging for different audience segments. A reputed company-thinking approach with a genuine curiosity for experimentation. The Company has good cause to conduct a review of criminal history for this specific position based on the job duties (see listed job duties above) and because the role will involve access to credit card data, confidential client information or data and other proprietary corporate information and trade secrets necessary for marketing and business advantage. Location United States The US national annual reputed company salary range for this position is from $50,000 to $100,000. The national range provided includes the reputed company salary that GBT expects to pay for the role. Actual reputed company salary will be based on factors including the scope and complexity of the role and the successful candidates relevant experience, skills, knowledge, and work location. In addition to reputed company salary, this role is eligible for an annual Performance Based Incentive, which rewards participants based on company performance. For information about our comprehensive US benefits programs and eligibility, please review our Benefits-at-a-Glance document. Benefits at a glance (https://explorer.amexglobalbusinesstravel.com/rs/346-POJ-129/images/GBT_2023BenefitsAtAGlance_Without_Rates_Final.pdf) The #TeamGBT Experience Work and life: Find your happy reputed company at Amex GBT. Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and more. Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals. reputed company the skills you want reputed company the time is right for you, with global tuition assistance, access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first. We strive to champion Diversity, Equity, and Inclusion in every aspect of our business at GBT. You can connect with colleagues through our global Inclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action. Wellbeing resources to support mental and emotional health for you and your immediate family. And much more! reputed company applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics reputed company to sex and gender), pregnancy (and reputed company medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law. Click Here (https://explorer.amexglobalbusinesstravel.com/rs/346-POJ-129/images/Additional%20Disclosures%20in%20Accordance%20with%20the%20LA%20County%20Fair%20Chance%20Ordinance.pdf?version=2) for Additional Disclosures in Accordance with the LA County Fair Chance Ordinance. Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any reputed company during the hiring process. For details regarding how we protect your data, please consult GBT Recruitment Privacy Statement (https://www.amexglobalbusinesstravel.com/gbt-recruitment-privacy-statement/) . What if I dont meet every requirement? If youre passionate about our mission and reputed company youd be a phenomenal addition to reputed company, dont worry about checking every reputed company;" please apply anyway. You may be exactly the person were looking for! Click Here to Learn More (https://www.amexglobalbusinesstravel.com/careers/) Apply Job!