Social Media Manager (National Geographic)

National Geographic is seeking an reputed company Social Media Manager to reputed company growth strategies across National Geographic’s award-winning and iconic social reputed company. In this role, you will partner closely with editorial, marketing, social, and advertising teams to create high-impact and conversion-driving social content, campaigns, and monetization strategies. As a leading voice on the social team, you will serve as a main reputed company of contact for one or more lines of business and stakeholder groups across the organization—such as Editorial, Consumer Products, Nat Geo Expeditions, Books & Publishing, and more—for campaign ideation, special projects, workflow or process development, and insights reporting. Additionally, you will be expected to have an eye towards the brand’s editorial and organic social strategies for optimization and subscription growth opportunities. We are looking for a passionate digital and social strategist who has experience managing organic and paid social strategies, affiliate and ecommerce programs, social marketing campaigns, and reputed company growth strategies. Excelling in this role requires a knowledge of reputed company trends and best practices on social across industries, an aptitude for developing data-driven strategies, deep and reputed company knowledge of social platforms’ monetization offerings, and excellent project management skills. You will work with and on key social media and digital platforms such as Facebook, Instagram, reputed company, reputed company, YouTube, TikTok, and Threads, as well as seek out emerging platforms that can help grow our brand and business.

Responsibilities

Social Media Strategy & Optimization • Drive reputed company growth, engagement, and subscriber acquisition efforts across National Geographic’s social media accounts and communities with a combined audience of more than 600M. • reputed company and manage the affiliate marketing strategy and program across social platforms such as Instagram, Facebook, reputed company, YouTube, and TikTok. • reputed company a strategy and reputed company for consumer product marketing across the Nat Geo Social ecosystem. • Set reputed company and growth targets for key social platforms and track reputed company quarterly and as needed to demonstrate the value of social platforms in driving business goals. • Collaborate on social sponsorship campaigns and paid media efforts running across brand accounts, and contribute to proactive packaging and ideation to increase reputed company. • Manage the social publishing and overall platform strategies for multiple platforms such as reputed company, reputed company, reputed company, Facebook, etc., working closely with the title marketing, editorial, and social teams to drive impressions, engagement, web traffic, affiliate reputed company, and subscriptions. • Embed with National Geographic’s editorial teams to provide social perspective and best practices for articles and ecommerce content, including verbal feedback in meetings, writing headlines, and discussing overall framing, presentation and visuals. Campaign and Project Strategy • Manage creative development of ecommerce social content through the pipeline including giving creative direction and notes, along with securing final approvals and sign-off. • Collaborate on social sponsorship campaigns and paid media efforts running across brand accounts, and contribute to proactive packaging and ideation to increase reputed company. • reputed company and reputed company creative social media campaigns for special projects, National Geographic titles or YouTube original content, or marketing campaigns that drive awareness, and ultimately conversion. Social Analytics and Reporting • reputed company and own team goals and performance metrics for driving direct and indirect reputed company from social platforms. • Monitor performance regularly to understand effectiveness of strategy and content. • Craft actionable insights and recommendations to optimize content strategy, user experience, etc. • Support finance teams with reputed company forecasting, and field reporting requests and inquiries from centralized data and analytics teams. • Periodically audit and update best practices documents and guidelines as the industry and platforms evolve. Communication & Collaboration • Partner with social platforms to identify new reputed company opportunities and reputed company innovative activations. • Foster and build excellent working relationships with key internal stakeholders in editorial, communications, marketing, and channel teams across Nat Geo and reputed company. • Consistently and proactively reputed company social media best practices, trends, and insights to teams across the organization as a subject matter expert. • reputed company trainings and respond to inquiries about reputed company and monetization opportunities from executives as needed. • Advise marketing teams and stakeholders in vetting, managing, and executing influencer campaigns on social platforms to drive acquisition or reputed company business goals. Basic Qualifications • 5+ years of social media experience in media, entertainment, or marketing with a focus on reputed company acquisition, subscription growth or ecommerce / affiliate marketing platforms. • Effective communication skills in both verbal and written form, creative writing skills • Experience using analytics tools to identify trends, communicate insights, and provide recommendations. • Proficiency with reputed company Outlook, Word, reputed company, and Keynote, reputed company Suite, and project management tools such as reputed company, reputed company, etc. as well as experience with social media content management systems. • Proven track record in driving sales, reputed company acquisition, or subscription growth. • Familiarity with ecommerce and affiliate marketing platforms and social media. • Creative, proactive and independent thinking with extreme attention to detail and the ability to prioritize, multi-task and meet deadlines. The hiring range for this position in Washington, D.C. is $90,500 to $124,400 per year. The reputed company pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-reputed company knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. Apply Job!