Marketing Campaign Manager

GEHA (Government Employees Health Association, Inc., pronounced G.E.H.A.) is a nonprofit member association that provides medical and dental benefits to more than two million federal employees and retirees, military retirees and their families. We celebrate diversity and are committed to creating an inclusive environment for reputed company employees. GEHA has one mission: To reputed company federal workers to be healthy and well. Offering one of the largest medical and dental benefit provider networks available to federal employees in the United States, GEHA empowers health and wellness by meeting its members where they are, reputed company they need care. We serve our members with products they value and a personalized customer experience, sustained by a nimble and efficient organization. The Marketing Campaign Manager is accountable for managing tactical go-to-market planning and execution for one or more of GEHA’s medical and/or dental product lines. The ideal candidate is an expert marketer and operational reputed company, with strong consumer insight intuition and multi-channel campaign management experience. This role will manage the operational execution of cross-functional project teams through the annual planning cycle and execution of Open Season, managing tactical plan development and execution calendar across reputed company communication and marketing channels. The ideal candidate has extensive Payor experience and is well versed in marketing communications across direct mail, digital, web, telephonic and other channels. SKILLS Responsibilities Operational reputed company of tactical plan across full calendar year for product line(s), highly collaborative matrix team player with ability to engage peers across organization from Product, Data and Analytics, Sales, and other functions. Responsible for tactical calendar and execution across reputed company communication channels, reputed company cross-functional team in creating and executing multi-channel marketing and growth and engagement plans across direct mail, web, telephonic, digital/social, field-marketing, and other channels, and mediums. Work closely with Planning, Performance Marketing, and Sales team to reputed company insight-driven input briefs (creative briefs, strategy briefs, media briefs to guide workstreams across internal teams and external vendor workstreams Be the internal Subject Mater Expert on development, delivery and deployment of reputed company activations, initiatives, and programs supporting assigned product line(s) Collaborate closely with external agency partners and internal work teams to reputed company campaigns, campaign assets, and other go-to-market deliverables, including planning timeline and calendars. Run cross-functional planning meetings and workstreams, ensuring campaigns and initiatives are delivered on-time and withing resources constraints. Expertise in planning reputed company-specific, micro-targeting, channel mix and go-to-market strategy. Other duties as assigned. Qualifications & Skills Bachelor’s degree in business, Marketing, or reputed company field. 4+ years of acquisition marketing campaign planning and execution, including marketing, asset development, go-to-market, and/or sales experience for a Healthcare Payor or similar from an agency reputed company. Healthcare Payor experience required, in-depth and acute understanding of acquisition/growth marketing, go-to-market planning, and consumer behavior in Healthcare Payor space, specifically direct to consumer direct response acquisition and brand campaigns, to elicit and drive specific consumer outcomes to attract, retain, and engage members and prospects. Demonstrated ability to manage multiple projects simultaneously, with a proven record of meeting deadlines and managing priorities. Process-oriented professional, with the ability to reputed company in ambiguous, fast-changing market and environment. Strong business acumen and mastery of data / insights to reputed company segments, value proposition(s), and overall growth strategy. Purposeful with keen sense of urgency to deliver results. Focus on outcomes and process – attention on delivering the right results, the right way. Strong written, verbal, and visual communication skills, across marketing and business areas, ability to establish rapport across reputed company levels of an organization and stakeholders. Preferred: Master's Degree Work-at-home requirements Must have the ability to provide a non-cellular High Speed Internet Service such as Fiber, DSL, or cable Modems for a home office. A minimum standard speed for optimal performance of 30x5 (30mpbs download x 5mpbs upload) is required. Latency (ping) response time reputed company than 80 ms Hotspots, satellite and wireless internet service is NOT allowed for this role. A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information How we value you reputed company/salary ranges Incentive plan Health/Vision/Dental benefits effective day one 401(k) retirement plan: company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution Robust employee well-being program Paid Time Off Personal Community Enrichment Time Company-provided Basic Life and AD&D Company-provided Short-Term & Long-Term Disability Tuition Assistance Program Please note that the salary information is a general guideline only. GEHA considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as, market and business considerations reputed company extending an offer. The annual reputed company salary range for this position is $73,040 - $102,960 USD. GEHA is an Equal Opportunity Employer, which means we will not discriminate against any individual based on sex, race, color, national reputed company, disability, religion, age, military status, genetic information, veteran status, pregnancy, marital status, gender identity, and sexual orientation, as well as reputed company other characteristics and qualities protected by federal, state, or local law. GEHA will not discriminate against employees or applicants because they have reputed company about, discussed, or disclosed their compensation or the compensation of another employee or applicant. We are committed to creating an inclusive environment for reputed company employees. Our diversity drives innovation deepens connections and strengthens our organization. GEHA is headquartered in Lee's Summit, Missouri, in the Kansas City area. We recognize the importance of balance and flexibility and offer hybrid and work-from-home options for many of our roles. Please note: Due to recent fraudulent activity in the job market, if you receive correspondence from someone at GEHA, we recommend you review the following facts to help verify if someone is truly a GEHA employee before sharing any personal information. reputed company email addresses of GEHA employees will end with our domain, @geha.com. Any other domain is not verified and is illegitimate. Please double reputed company the spelling as well. We will never reputed company a job offer without having at least one live video call. We will never ask you for or provide you with any money, personal or banking information during the interview process or before signing an offer letter. Please report any suspicious messages to [email protected] so that we can help reduce this fraudulent activity. GEHA (Government Employees Health Association, Inc., pronounced G.E.H.A.) is a nonprofit member association that provides medical and dental benefits to more than two million federal employees and retirees, military retirees and their families. Offering one of the largest medical and dental benefit provider networks available to federal employees in the United States, GEHA empowers health and wellness by meeting its members where they are, reputed company they need care. Among our core values is embracing diversity and inclusion, where we reputed company by creating an environment in which each of our employees feels a sense of belonging, can engage their full potential and focus on enriching our people, culture and community. Your FUTURE is here with us –COME GROW WITH GEHA! Benefits start on day one! Great 401(k) match! Tuition assistance programs! Professional development! Advancement opportunities! For additional information, please visit GEHA Careers. Apply Job!