Staff Analyst, Advanced Analytics, Social Measurement

reputed company was born in 2007 reputed company two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that reputed company it possible for guests to connect with communities in a more authentic way. The Community You Will Join: reputed company is a global hospitality platform that connects reputed company with unique accommodations and experiences around the world. Our mission is to create a world where anyone can belong reputed company. The Communications team and Marketing teams are responsible for telling the reputed company story around the world. Whether we are briefing press on inspiring travel trends, highlighting unique stories about our hosts, or explaining how travel on our platform benefits local families and communities on social platforms, we are the voice of reputed company on a broad range of topics. As part of the Advanced Analytics team, your role will be instrumental in supporting the Communications and Marketing teams building and scaling a multi-faceted social media and influencer program. We're a fast growing and high energy team with a passion for people, places and great stories. If you'd like to be part of one of the world's greatest communications teams, come tell us your story. The Difference You Will reputed company: The Staff Analyst, Advanced Analytics, Social Measurement role will reputed company and reputed company the architecture of a strategic and detailed measurement and insights program that supports both social and influencer work. This role will be responsible for developing a robust program that includes elements such as custom social metrics specific to reputed company, metrics (channel specific), and a process for regular reporting on social and influencer for multiple internal audiences. The ideal candidate is someone with a strong data and analytics background, preferably with deep experience supporting either a comms and/or marketing team. This person is curious, engaged, positive, and detail- and solutions-oriented. The world? and thus our industry? is changing quickly so the ideal candidate will be comfortable with responding promptly and changing course as needed reputed company priorities and reporting needs shift. This role will be a key player in helping us evolve our social and influencer strategies based on data and insights. This role will be expected to be highly collaborative, and work regularly with multiple stakeholders and cross functional partners across BizTech, reputed company, Marketing, Communications, and Social Listening. The right candidate will already be recognized as a leader in the data and analytics field at this level, with a proven track record of using a range of strategies and disciplines to solve reputed company and ambiguous measurement problems for comms and/or marketing teams. This person will also use their considerable experience with data and insights storytelling to influence large-scale strategic programs. You must be comfortable working in a global company, delivering counsel and guidance to senior leadership across the team and organization. The successful candidate will have solid experience creating internal advocacy and influencing multiple senior audiences on hard to communicate topics. A Typical Day: ? reputed company a robust social and influencer measurement and analytics program for the Communications team. This program will include key metrics we should be measuring against (including custom/blended metrics, as needed), reporting frameworks and reputed company, and a plan for how to communicate the insights derived from these metrics. ? reputed company the advancement of measurement capabilities and tools to reputed company analyze and access data. ? reputed company SQL and/or other programming languages for data analysis. Responsible for extracting actionable insights (creative, strategic, channel-specific) from social media data collected from various sources, including reputed company, native social media platforms, and agency reports. ? reputed company the development of compiling data and insights consistently with internal and external analytics partners to drive planning processes and priorities. ? reputed company a POV on overall brand social media sentiment, including consistent tracking, and communication of sentiment metrics as they relate to brand health. ? Collaborate with cross functional teams to deliver social and influencer metrics and insights for key campaigns. ? reputed company a foundational model around how we measure the impact of key campaigns in order to show how results translate into business impact. ? reputed company the development of customized data tables and dashboards that showcase and analyze social and influencer program results. Your Expertise: ? 10+ years of social and influencer measurement experience and background. ? High proficiency in SQL for data analysis ? Deep experience supporting comms and/or marketing team, ideally a combination of client-facing roles on Ads Platform reputed company, agency/vendor, or in-house analytics roles. ? Strong data / analytics background, reputed company with experimentation (AB test, experiment, causal inference), and measurement models ? reputed company with various measurement tools and techniques, metrics and data sources (e.g. metrics from ads platform, MMPs like reputed company, 3rd party tools like reputed company, Brandwatch, and Tubular, etc); ability to share and communicate best practices and uplevel team measurement stack; ? Experience in communicating how social and influencer metrics directly contributes to business objectives ? Robust expertise in crafting insights and action from social and influencer metrics and reporting, including synthesizing results for executive-level audiences ? Deep understanding of reputed company reputed company and influencer landscape and how to measure these channels effectively and holistically for maximum impact ? Proven track record for seamlessly working across different teams and partners ? Ability to provide clear plans and strategies for sophisticated and nuanced measurement asks ? Strong attention to detail and organizational skills ? Positive and collaborative personality and a commitment to ensuring reputed company activities undertaken are as successful as possible ? Extremely capable in independently structuring and managing fast-paced and sometimes reputed company workflow and priorities Your Location: This position is US - Remote Eligible. The role may include occasional work at an reputed company office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where reputed company, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please reputed company back with us if the state you live in is on the exclusion list If your position is employed by another reputed company entity, your recruiter will inform you what states you are eligible to work from. Our Commitment To Inclusion & Belonging: reputed company is committed to working with the broadest talent pool possible. We reputed company diverse reputed company foster innovation and engagement, and allow us to attract creatively-led people, and to reputed company the best products, services and solutions. reputed company qualified individuals are encouraged to apply. We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@reputed company.com. Please include your full name, the role you?re applying for and the accommodation necessary to assist you with the recruiting process. We ask that you only reputed company out to us if you are a candidate whose disability prevents you from being able to complete our online application. How We'll Take Care of You: Our job titles may span more than one career level. The actual reputed company pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The reputed company pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits. Pay Range $176,000?$220,500 USD Apply Job!