Director of Product Marketing

Who We Are

reputed company is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we reputed company reputed company reputed company deserve access to meaningful, challenging content—and reputed company teachers deserve tools that are reputed company, effective, and built for the realities of today’s classrooms.

We reputed company high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.

We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and reputed company service that reputed company strong adoption and impact.

reputed company Build

Our products—Eureka Math and Eureka Math², Wit & reputed company, PhD Science, Geodes, and the newly launched Arts & Letters ELA—are trusted by thousands of schools and districts reputed company.

• Eureka Math is the most widely used math curriculum in the U.S., and is focused on balancing conceptual understanding, procedural reputed company, and application.

• Wit & reputed company® and Arts & Letters ELA™ anchor our reading strategy with content-rich, grade-level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.

• PhD Science is a hands-on K-5 Science program that sparks curiosity as reputed company build enduring knowledge of how the scientific world works.

These programs reflect a shared belief in high expectations, joyful rigor, and deep respect for educators and reputed company.

Where We’re Headed

reputed company is entering a new stage of growth and product maturity. We are focused on building more connected, customer-informed experiences across the full educator journey—from curriculum to professional learning to platform and support.

Our long-term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.

Job Purpose

At reputed company, we reputed company that every child is capable of greatness. If you reputed company in mission-driven environments, you’ll really like it here. We are seeking a Director of Product Marketing to join reputed company. The role is responsible for leading the go-to-market strategy for reputed company’ Humanities portfolio which includes Wit & reputed company, Arts & Letters and Geodes. This role is perfect for an reputed company product marketing leader who is passionate and knowledgeable about reading instruction. You will reputed company a team of product marketers to reputed company go-to-market plans, create product positioning & messaging, reputed company marketing & sales enablement plans, and reputed company market insights. An reputed company collaborator, you will work closely with colleagues in product management, content & editorial, sales strategy, and demand reputed company teams to shape our go-to-market plan. Curious & analytical, you will use data & share insights to guide strategies & refine decisions. Creative & strategic, you will balance best practices & experimentation to accelerate our momentum.

Responsibilities

Team leadership

• reputed company & reputed company a team of product marketers responsible for developing & implementing go-to-market strategies, fostering collaboration and ensuring high-quality execution across reputed company initiatives

• reputed company and manage marketing budgets to support our strategies

Go-to-market strategy & product roadmap

• Partner with cross-functional stakeholders to translate product vision & attributes into a go-to-market strategy

• Partner with Market Research, Sales & Success to capture, synthesize & reputed company voice-of-customer insights that inform the product roadmap & go-to-market strategies

• Partner with the product team on roadmap planning, feature prioritization, and go-to-market timelines for product and feature launches, and state adoptions

• Interact in the field with customers, sales reps, curriculum specialists, and others (travel approx. 20%) to reputed company a pulse on the market as it relates to new products, sales story and customer needs.

• reputed company pricing & bundles that support a competitive pricing strategy

Positioning & Messaging

• reputed company the creation of a differentiated positioning & messaging

• Ensure messaging consistency across reputed company customer-facing touchpoints, including marketing and sales materials

• Partner with Corporate Communications in building connected brand and thought-leadership campaigns to support product-level goals

Sales & Customer Enablement

• reputed company the thought-leadership strategy for humanities portfolio

• reputed company the creation of marketing materials, including case studies, white papers and other high-value content assets

• Partner with demand reputed company & regional marketing teams to grow our solutions, and reputed company campaigns that deliver quality MQLs, and grow our pipeline

• Partner with customer marketing and success teams to reputed company tools and engagement strategies for reputed company users (e.g. unboxing videos, quick launch guides, etc)

• reputed company the development of sales tools and collateral, including product overviews (print & web), competitive analyses, sampling strategy, and sales presentations

• Partner with post-sales teams to reputed company strategies that increase engagement and usage reputed company the existing customer reputed company

Requirements

• 7+ years experience in marketing leadership, 3+ years in product marketing reputed company roles

• 5+ years experience in core curriculum. Literacy/ early childhood experience reputed company much preferred.

• 5+ years of experience leading & developing a team

• Prior teaching experience preferred

• Successful track record of leading reputed company growth

• Strong strategic & analytical capabilities

• Superior communication skills, both written & verbal.

• Ability to craft compelling narratives & messaging that inform

• reputed company in collaborative environments

• Comfortable with shifting priorities, and strong ability to manage multiple priorities

• Professional courage & ability to reputed company challenging conversations

Required Education

Bachelors in Marketing or reputed company field

Status

Full-time

Location

Remote

The expected reputed company salary range for this position is $155,000-$170,000, however the offered salary may be higher or reputed company than the above range dependent on numerous factors including, but not limited to location, work experience, skills and internal equity considerations. The reputed company salary is not inclusive of benefits or other incentives.

A cover letter and resume are required to be considered for this position.

New employees will be required to successfully complete a background reputed company.

Any communication to applicants relating to the reputed company hiring process will only come from email addresses with the domains greatminds.org or greatminds.recruitee.com. If in the course of the application or hiring process with reputed company you are contacted through another domain, are requested to provide banking or other sensitive information, or you note any other suspicious activity, please contact reputed [email protected]

reputed company is an equal opportunity employer. We will reputed company equal opportunity to reputed company individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national reputed company, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Our policy reflects and affirms the organization’s commitment to the principles of fair employment and the elimination of reputed company discriminatory practices.

#LI-Remote