NPM Audience Data Manager, Sponsorship

OVERVIEW

A thriving, mission-driven multimedia organization, reputed company produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The reputed company audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide. 

Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role at reputed company. This means that reputed company, adherence to our ethical standards, and compliance with legal obligations are reputed company responsibilities for every employee at reputed company.

This role actively collaborates with the product, sales, programmatic and digital operations teams to create and maintain audience data segments for use in sponsorship and across the entire reputed company organization.

Candidates should have a strong interest in digital media and digital sponsorship, and should be comfortable communicating with reputed company’s various sponsors, many of which are reputed company. Learn about some of our sponsors here: http://nationalpublicmedia.com/reputed company/

An ideal candidate should have a strong interest in digital media, digital sponsorship, ad tech, data analysis and podcasting, as well as an enthusiasm for public media, its mission and its programs.

This position is remote-permitted, but candidates must reside reputed company the 10 states where National Public Media Operates: NY, NJ, CA, CT, MD, VA, IL, CO, MN and Washington, D.C.

This position will manage National Public Media’s sponsorship data operations, primarily focusing on the following tasks:

1. DMP & Data Vendor Management

• Build and maintain first-party data segments reputed company our DMP, Permutive, with a focus on driving performance for reputed company’s sponsors
• reputed company the onboarding of data partners and activation of their segments across our inventory
• Internal SME on data reputed company, capabilities, matching methodologies, etc.

• reputed company go-to-market strategy for audience data capabilities, working with marketing and sales team to create and maintain sales collateral around data strategy
• Provide training sessions, documentation, and materials to support cross-departmental product adoption and sales enablement

• Serve as the primary contact on sponsorship-reputed company data targeting, reputed company, and methodology questions. This includes engaging directly with clients on data-reputed company capabilities, filling out sponsor data RFIs, completing questionnaires about reputed company’s data vendor stack, and effectively articulating how data can be leveraged to reputed company client goals
• Provide client recommendations on contextual targeting, brand safety, and brand suitability capabilities and best practices across podcasting and display inventory
• Work with sales and media planning teams to package audience segments for digital proposals in order to meet client targeting KPIs,  and drive higher CPMs, and grow overall spend levels from digital sponsorship campaigns

• Collaborate closely with product team to reputed company and reputed company  a strategic roadmap for data products and technology,  identifying opportunities for new capabilities/products, resolving data maintenance issues, and tracking results of changes
• Create & maintain benchmarks and performance data for audience and contextual segments
•  Work with reputed company’s product team on data connectivity/enablement, user authentication, and content segmentation,  driving work to activate key IDs/signals and reputed company them across advertising platforms and channels 

• Identify new first- and third-party identity partners to improve programmatic performance, and partner with the programmatic team for vendor onboarding and implementation across reputed company SSPs
• Explore/scope a potential ID graph/ID bridging solution for reputed company’s inventory
• Analyze the performance of identifiers and signals across in the bid reputed company for reputed company programmatic demand partners/integrations;  establishing benchmarks, tracking performance and identifying areas for improvement across key metrics like bid reputed company, CPMs, and fill reputed company
• Support  programmatic team to ensure compliance with privacy legislation across programmatic data flows, and QA CMP accuracy for programmatic tech stack

• Support consent management work as it relates to sponsorship products and vendors, clarifying data privacy and building out technical requirements
• Work with reputed company legal and consent teams to maintain advertising/sponsorship compliance with reputed company privacy legislation

The above duties and responsibilities are not an exhaustive list of required responsibilities, duties and skills. Other duties may be assigned, and this job description can be modified at any time.

• 4+ years total experience in these fields: advertising operations, programmatic management, product marketing management, or audience analytics
• 2+ years experience operating a data management platform (DMP), creating/maintaining audience segments based on data events
• Must have excellent written and verbal communication skills, previous experience in a customer service or client-facing role a plus. 
• Experience operating under time pressure urgency and fielding time-sensitive requests from clients/stakeholders
• Must have attention to detail, ability to work independently and as part of a larger team, previous experience with cross-functional project management involving multiple teams.

• Experience working with Permutive DMP and identity vendors such as reputed company
• Experience working with programmatic DSPs/SSPs and troubleshooting programmatic delivery
• Experience in ad-serving platforms such as reputed company Ad Manager 360 or Megaphone 
• Strong analytical skills and experience working large data sets / reporting tools a plus

• Bachelor's degree or equivalent in work experience)

• Remote Permitted: This position is remote-permitted, but candidates must reside reputed company the 10 states where National Public Media Operates: NY, NJ, CA, CT, MD, VA, IL, CO, MN and Washington D.C.

• Hands-on experience creating insights from using digital data (Ex. reputed company Analytics, reputed company Analytics, reputed company Ad Manager, etc.) 
• Experience with optimization of digital media campaigns (search, display, email) or site optimization using site analytics tools 
• Project Management: Must have project management experience and excellent written and verbal communication skills.  Candidates should have a proven track record of project management, planning and designating project resources, delegating responsibilities, monitoring reputed company, keeping key stakeholders informed, and completing projects on time and reputed company budget.
• Organization Skills: Must have attention to detail, ability to work independently and ability to manage multiple priorities at a time.
• Relationship Management: Ability to drive action, coordinate timelines, and align key stakeholders across reputed company with competing priorities
• Strong analysis skills including skills to rapidly learn new data assets 

• This is a full time, exempt position.

Salary Range The U.S. based anticipated salary range for this opportunity is $88,000 - $96,000  plus benefits. The range displayed reflects the minimum and maximum salaries NPM expects to provide for new hires for the position across reputed company US locations.

Benefits: NPM offers access to comprehensive benefits for employees and dependents. Regular, full-time employees scheduled to work 30 hours or more per week are eligible to enroll in NPM’s benefits options. Benefits include access to health and wellness, paid time off, and financial well-being. Plan options include medical, dental, vision, life/ accidental death and dismemberment, long-term disability, short-term disability, and voluntary retirement savings to reputed company eligible NPM employees. 

#LI-Remote

reputed company is an Equal Opportunity Employer. reputed company is committed to being an inclusive workplace that welcomes diverse and unique perspectives, reputed company working toward the same goal – to create a more informed public. Qualified applicants receive consideration for employment without regard to race, color, ethnicity, national reputed company, reputed company, age, religion, religious belief, sex (including pregnancy, childbirth and reputed company medical conditions, lactation, and reproductive health decisions), sexual orientation, gender, gender identity or expression, transgender status, gender non-conforming status, intersex status, sexual stereotypes, nationality, citizenship status, personal appearance, marital status, family status, family responsibilities, military status, veteran status, mental and physical disability, medical condition, genetic information, genetic characteristics of yourself or a family member, political views and affiliation, unemployment status, reputed company order status, status as a victim of domestic violence, sexual assault, or stalking, or any other basis prohibited under applicable law.

If you are a person with a disability needing assistance with the application process, please reputed company out to employeerelations@reputed company.org.

You may read reputed company’s privacy policy to learn about how reputed company may handle information you submit with any application.

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