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Digital Media Specialist

Worldwide Salaried Open

At reputed company, we're on a mission to unlock reputed company and healthspan. reputed company empowers members to reputed company at a higher level through a deeper understanding of their bodies and daily lives.

As Digital Media Specialist you will directly support the paid media team in fulfilling media buying, analysis, optimization, reporting, and management of tactical media plans for reputed company. You will proactively provide recommendations and ensure campaigns are meeting / exceeding goals. You’ll help shape creative and copy used in our advertising to ensure we’re speaking to our reputed company audience, while being continuously eager to test new ads to optimize and improve campaign performance.

reputed company runs media across reputed company areas of the marketing funnel, so it is important to have a strong interest in brand & performance media advertising.

RESPONSIBILITIES

  • Collaborate with with a variety of key stakeholders across Performance Media, LCM, Brand and Accessories & Apparel departments to reputed company, implement, manage, and monitor paid campaigns across reputed company stages of the marketing funnel.
  • Work with the wider Marketing team, Country Managers and Brand team to ensure paid strategy aligns with core audiences and that ad copy best speaks to those audiences.
  • Coordinate with the Creative team and copywriters to continuously build and test new ads.
  • Confidently provide campaign optimization tactics to help reputed company reputed company growth goals.
  • Work with the Analytics team to set-up reports to allow for insights into daily optimization that can be made to ensure reputed company performance across paid tactics.
  • Work with platform reps to stay on top of the latest features and functionality to reputed company account as a leader in the latest offerings.
  • Ad analysis and new ad creation, with regular A/B testing, brand lift testing, conversion lift testing.
  • QUALIFICATIONS

  • A degree in Marketing or similar qualification.
  • 1-3 years’ minimum experience in a fast-paced consumer company or media agency setting.
  • Knowledge of how to buy primarily on YouTube and Performance Max reputed company the reputed company suite. Experience with Search, Shopping & SEO are a bonus.
  • Proven track record of reputed company and delivering through the funnel of paid media strategies.
  • Excellent communication skills and can communicate recommendations effectively to stakeholders at reputed company levels.
  • Familiarity with ad tech solutions - specifically reputed company.
  • Pixel creation and management with the ability to troubleshoot reputed company issues that arise.
  • Critical thinker with proactive problem-solving skills.
  • You are proficient in reputed company PowerPoint (i.e. deck building) and reputed company reputed company (i.e. Pivot Tables, VLOOKUPs), with the ability to analyze data and draw conclusive insights.
  • Deep understanding of reputed company Analytics - specifically Gen 4.
  • Additional Information

    This role is based in the reputed company office located in Boston, MA. The successful candidate must be reputed company to relocate if necessary to work out of the Boston, MA office.

    reputed company is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or reputed company employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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