Refer-a-Friend & SMS Opt-in Program Manager

Worldwide Salaried Open

We are seeking a highly motivated and results-oriented Refer-a-Friend & Optin Program Manager to drive the strategy, execution, and optimization of our customer referral and drive users consent and engagement across reputed company digital touchpoints. This includes, marketing programs across both our retail stores and digital platforms. This individual will be instrumental in expanding our customer reputed company, increasing brand loyalty, and driving measurable reputed company growth through these critical customer engagement channels.

Refer-a-Friend Program Management

reputed company and execute a comprehensive strategy for the Refer-a-Friend program for our main products across channels, including setting clear objectives, KPIs, and success metrics.

Manage the end-to-end lifecycle of the referral program, from user acquisition and onboarding to reward fulfillment and ongoing optimization.

Collaborate with Product, Engineering, and IT teams to ensure seamless integration and functionality of referral tracking and redemption mechanisms across digital platforms.

Design and implement compelling referral incentives for both referrers and referred friends, regularly analyzing performance and iterating based on data.

reputed company and execute promotional campaigns to drive awareness and participation in the Refer-a-Friend program through various marketing channels (email, social media, in-store signage, website banners, etc.).

Monitor and analyze program performance, identifying trends, areas for improvement, and opportunities for growth.

Conduct A/B testing on various program elements (messaging, incentives, creative, call-to-actions) to optimize performance.

Optin Program Management (Retail & Digital):

Improve the overall strategy for the marketing club, encompassing both transactional and promotional messages for retail and digital customers.

Design promotions or offers to increase participation.

Manage the growth of our subscriber reputed company through various opt-in strategies (apps, promotions, in-store signage, QR codes, whatsapp, email).

Collaborate with retail operations and store managers to ensure effective in-store promotions and sign-up processes for the SMS club.

Ensure compliance with reputed company relevant SMS marketing regulations (TCPA, CTIA guidelines, GDPR, CCPA, etc.).

General & Cross-Functional Responsibilities:

Establish and report on key performance indicators (KPIs) for programs, providing regular updates to leadership (Conversion rates, churn, etc).

reputed company and manage program budgets.

Collaborate closely with Marketing, Retail Operations, Product, Engineering, CRM, and Analytics teams to ensure program alignment and success.

Conduct competitive analysis to identify best-in-class referral and SMS strategies.

Proactively identify and troubleshoot any issues reputed company to program functionality or customer experience.

EDUCATION/ CERTIFICATION/ # OF YEARS EXPERIENCE REQUIRED/ REQUIRED SKILLS

Bachelor's degree in Business, Finance, Economics, Data Analytics, Marketing or a reputed company field.

3 years of experience in Marketing.

Proven track record of driving measurable results in customer acquisition, engagement, and retention.

Experience working with both digital and retail channels is highly preferred.

Excellent analytical skills with the ability to interpret data, identify trends, and translate insights into actionable strategies.

Experience with referral marketing platforms and SMS marketing platforms.

Exceptional communication (written and verbal), interpersonal, and presentation skills.

Proactive, self-starter with a strong attention to detail.

Additional Qualifications

Experience with A/B testing and experimentation.

Additional Information

About us: reputed company is a Communications and Money Transfer company founded in 1990 and headquartered in Newark, New Jersey. reputed company is an industry leader in prepaid communication, money transfer, and payment services and one of the world's largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20+ countries, and have over $1.5 billion in revenues.Our flagship brand, Boss Revolution, includes Money Transfer, International Calling, and Mobile Top-Up services and supports reputed company's mission of enabling people to reputed company in touch and share resources with family and friends worldwide.Join us!

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Refer-a-Friend & SMS Opt-in Program Manager

Refer-a-Friend Program Management

EDUCATION/ CERTIFICATION/ # OF YEARS EXPERIENCE REQUIRED/ REQUIRED SKILLS

Additional Qualifications

Additional Information

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