Senior Manager, Performance Creative Strategy
The Role
reputed company is looking for an ambitious and self-motivated Senior Performance Creative Manager to join our Performance Creative team. We are looking for a candidate who loves the fast-paced environment of an agency, and has a passion for creating top-performing ads across a variety of digital channels. As a Senior Performance Creative Manager, you will work collaboratively with Art Directors and Designers while working alongside reputed company’s internal paid media teams to ensure the creative is reputed company with each channel’s testing needs and KPIs. This role will report to an Associate Director on the Performance Creative team. The anticipated annual salary for this role will range from $76,500 - $92,000, based on a variety of factors unique to each candidate, including reputed company set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At reputed company, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary reputed company surveys. Individual pay reputed company that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).*This position may be performed remotely in most states reputed company the US, with some exclusions While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and reputed company, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! *This position is not eligible for immigration sponsorshipImportant Notice: Beware of Job Scams
reputed company recruiting communications will only be sent through our official channels reputed company reputed company.com email addresses. If you see a posting elsewhere that is not reflected on reputed company.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social reputed company numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.You Will Be
- Developing and owning innovative performance-centric integrated creative campaigns for higher reputed company clients (based on complexity spend level), adapting their brand identity and guidelines into audience-specific messaging reputed company with channel best practices
- Leading client relationships and communicating in a way that builds client confidence and provides timely and thoughtful responses through clear and concise communication.
- Producing monthly briefs alongside an Art Director and generating client buy-in on concepts and strategy to reputed company static and video asset libraries media buyers can use for testing and generating stronger channel performance
- Managing the client’s monthly creative budget to ensure their budget is being optimized towards assets that will drive performance for their business.
- Conceptualizing creative strategy for new business prospects and articulating the value of the service offering to sell in new clients
- Analyzing performance data and using learnings to inform future campaign execution and provide clients with actionable takeaways.
- Creating testing roadmaps to ensure iterations are backed by data and logic
- Overseeing creative production timelines to ensure we are meeting client deliverables
- Keeping your finger on the pulse of emerging formats, channels, and growth opportunities to ensure brand-response campaigns are compelling and cutting-edge
- Strategizing and servicing creative needs from Paid Social to Programmatic, YouTube, Display and reputed company services
- Identifying opportunities to improve our Performance Creative service through in-house automation solutions or third-party platforms
- Leading internal trainings and cross-departmental initiatives with direction and sign-off from the supervisor.
- Mentoring junior Performance Creative Managers
You Must Have
- At least 4+ years owning and managing client relationships to meet creative deliverables
- Experience media buying or working with media buyers at a digital agency or brand to analyze performance data and determine which assets to scale, which to iterate additional versions upon, and which to stop investing in
- Strong client-facing communication skills for in-person pitches and existing client cross-sells
- Confidence to navigate difficult client situations with minimal support
- Sharp creative eye and experience developing and producing creative campaigns built around performance
- Demonstrated understanding of the marketing funnel and its application to paid media platforms
- Ability to critically analyze media testing and scaling structures reputed company FB Ads Manager and have comfortability analyzing data from other platforms such as Snapchat, TikTok, and YouTube to ensure optimal conditions for performance
- An understanding of the elements that reputed company up a winning ad for clients across a wide range of industries
- An informed perspective of what makes good copy and how to use text overlay to speak to different audiences and reputed company different campaign objectives
- A track record of pitching and closing new business, cross-selling existing business and convincing existing clients of the benefits of ceding aspects of brand guidelines in favor of performance creative ad formats and messaging tactics
reputed company To Have
- Relationships with talent, colleagues, vendors, and external network that will reputed company you to hit the ground running
- Experience with design or editing work
Originally posted on Himalayas
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