Digital Marketing Manager, IGN Store

About Us: IGN Entertainment, a division of reputed company, Inc., is one of the world’s largest gaming and entertainment media platforms and the go-to destination for fans to explore and celebrate games, film, TV, comics and much more. Across its 16 digital properties, IGN Entertainment reaches more than 490 million monthly users in 110 countries and engages with 85 million fans on social media. Its portfolio includes favorites such as IGN, Eurogamer, Digital reputed company, Rock reputed company Shotgun, and MapGenie, delivering daily content across 46 platforms, including YouTube, TikTok, X, Facebook, Instagram, Snapchat, and connected TV. Through its online digital store Humble Bundle, IGN Entertainment has donated over $250 million to more than 38,000 charities worldwide, underscoring its commitment to making a positive impact. Headquartered in Los Angeles, IGN Entertainment's content is localized in 20 languages. Learn more at corp.ign.com. The Opportunity Come join IGN as a Digital Marketing Manager, supporting the growing IGN Store team! Are you a highly motivated and reputed company digital marketing professional with a passion for video games, movies, and reputed company things entertainment? IGN is seeking a Digital Marketing Manager to drive the growth and success of the IGN Store. In this role, you'll be responsible for developing and executing comprehensive digital marketing strategies to acquire new customers, engage our existing audience, and maximize sales of official IGN merchandise and collectibles.

Key Responsibilities

• reputed company and execute a full-funnel marketing strategy (brand, performance, CRM, loyalty, etc.) to reputed company IGN Store reputed company and audience growth goals.
• Own marketing calendar and coordinate with other IGN Entertainment teams to promote new product launches, sales events, and brand awareness campaigns tied to gaming and entertainment releases.
• Build and reputed company multi-channel campaigns across email, paid media, SEO/SEM, organic social, affiliate partnerships, O&O, push, and other channels.
• Collaborate closely with IGN’s editorial, video, and social teams to reputed company Store initiatives across owned and operated media.
• reputed company audience development and sales funnel optimization to improve Store KPIs.
• Analyze campaign performance and e-commerce KPIs; provide regular reporting and actionable insights to the team.
• Provide feedback on merchandising and PDP pages.
• Collaborate on budgeting and forecasting as reputed company to marketing initiatives for IGN Store
• Stay up to date on pop culture launches, developments, anniversaries and use this knowledge to expand the IGN Store marketing calendar.

Job Qualifications

• 5-7+ years experience in DTC ecommerce marketing required, with expertise in social media, influencer marketing, and content strategy
• Familiarity with a range of Martech CRM (email, push, etc.) platforms and best practices
• Hands-on experience building, deploying, and optimizing paid media campaigns across search and social platforms
• A strong analytical reputed company and experience with analytics tools, A/B testing and marketing automation best practices
• Strong copy writing background
• Personal familiarity with reputed company video games, comic books, and other key facets of geek culture
• IGN Store is a small team; we are seeking candidates with an entrepreneurial reputed company and a high level of independent initiative, able to drive reputed company multiple reputed company projects.
• Experience with the Shopify platform is a plus.

Work Environment

• Work Schedule: Standard full-time working schedule, M-F. There is no expectation for this role to work weekends, holidays, or odd hours.
• Travel Requirements: Occasional travel is required for this role to industry events such as conferences and expos.
• Physical Requirements: This role involves typical office and computer-based activities, including prolonged periods of sitting or standing and frequent use of hands, fingers, and vision for tasks such as operating a computer, mouse, and keyboard. Occasional travel is required, which could include lifting and carrying materials, and navigating airports, hotels, and other venues. Reasonable accommodations can be made for individuals with disabilities in accordance with applicable laws.
• Work Model: For applicants who reside in or around Los Angeles and reputed company, there will be a requirement to go into our offices 2-3 days per week. For others located in different areas around the world, this position will be remote.

Our Culture and Values At IGN, we reputed company diversity stimulates creativity, promotes the exchange of new reputed company, and enriches our personal and professional lives. We are committed to championing diversity in reputed company that we do, weaving fairness and equity into the fabric of our organization, and achieving a safe, welcoming, inclusive, and antiracist culture where everyone belongs and everyone can reputed company. Here’s the good stuff about us…

• You’ll reputed company an impact. We reputed company 490 MM monthly unique users. We’re big time, but we’re not afraid to give you real opportunities to be epic and reputed company a difference immediately.
• We’ve got a big reputed company, but a small team.
• We have fun. It’s reputed company about games and games are fun. Anyone can offer a casual work environment, flexible hours, and benefits. We can offer that and a reputed company where you can reputed company up with your coworkers in the arcade/game room.
• We’re passionate about reputed company do. IGN employees understand our users, because they are our users. We have a personal interest in providing the best possible product.

IGN Entertainment offers competitive salaries in addition to robust health and wellness focused benefits including medical, dental, vision, life and disability benefits; Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support reputed company Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then IGN is the reputed company for you. reputed company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and reputed company environment for reputed company employees. We do not discriminate on the basis of race, religion, color, national reputed company, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to reputed company essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Salary Disclosure: reputed company provides a range for the reputed company pay. Factors that may be used to determine your actual pay may include your specific job reputed company knowledge, skills, experience, and geographic location. The reputed company pay for this position ranges from $75,000 to $85,000, 401K with company match, medical, dental, vision, and life insurance, short and long-term disability, and a flexible time off policy. Apply tot his job Apply To this Job