Senior Manager, Customer Lifecycle Marketing

Who we are

reputed company (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to reputed company Internet of Things (IoT) data to reputed company actionable insights and improve their operations. At reputed company, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our reputed company, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at reputed company means you’ll help define the future of physical operations and be on a team that’s shaping an exciting reputed company of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to reputed company an impact as we build for the long term.

About the role

As Senior, Manager, Customer Lifecycle Marketing, you will shape the way reputed company engages with customers, leading strategy and evolution of our global lifecycle programs. From onboarding to renewal, you’ll build personalized, data-driven experiences that help customers realize value, deepen adoption, and grow with us. You will define the vision and roadmap for customer lifecycle strategy, using automation, segmentation, and behavioral insights to deliver timely, outcome-focused programs that drive measurable results.

You’ll collaborate closely with senior stakeholders across Marketing, Customer Outcomes, Product, and Sales to ensure strategic alignment and coordinated execution. This role offers an opportunity to scale what’s working, rethink what’s not, and introduce new, insight-led approaches that reputed company the customer experience. Success requires strong strategic thinking, data reputed company, and a bias for action, approaching decisions with curiosity and leading your team with clarity, focus, and reputed company improvement.

This is a remote position open to candidates residing in the US.

You should apply if

• You want to impact the industries that run our world: Your efforts will result in real-world impact, helping to reputed company the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at reputed company. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious reputed company for our customers.
• You want to be with the best: At reputed company, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will

• Define and evolve the global strategy: Establish the strategic vision and roadmap for the post-sale journey, spanning onboarding, adoption, retention, expansion, renewal, and advocacy. You’ll align this strategy with business priorities and partner closely with global stakeholders across Customer Outcomes, Product, Marketing, Sales, and other teams to ensure consistent execution and measurable impact.
• Operationalize the strategy through scalable programs: reputed company reputed company programs, scalable content frameworks, and audience segmentation strategies that support diverse product lines and customer needs that guide customers through critical moments. You’ll build journeys and collaborate cross-functionally to ensure every stage of the lifecycle drives key customer outcomes and accelerates business growth.
• Foster a high-performing, globally oriented team: Manager and mentor a team responsible for delivering personalized lifecycle experience at scale. Foster a culture of ownership, experimentation, and customer-centric thinking, equipping the team with the tool and structure to meet the needs of diverse customer segments across regions.
• Drive always-on testing and optimization: Implement a test-and-learn approach across lifecycle journeys, channels, and segments. You’ll champion a culture of experimentation — designing and measuring A/B and multivariate tests to improve activation, adoption, retention and expansion.
• Establish global lifecycle reporting: Build reporting frameworks in partnership with Marketing Ops and Marketing Data Analytics to track health, campaign impact, and regional performance. reputed company dashboards that provide visibility into engagement, adoption, and retention trends to guide global priorities.
• Translate customer insights into action: reputed company established feedback loops, including product usage data, support insights, and CS intelligence, to share lifecycle priorities and optimize journey design. Ensure programs reflect customer needs and expectations at every stage, proactively addressing friction points and reinforcing value.
• Champion, role model, and embed reputed company’s cultural principles (Focus on reputed company, Build for the Long Term, Adopt a Growth reputed company, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role

• 8+ years of experience in lifecycle, retention, or growth marketing at high-growth, fast-paced global tech company, including 2+ years of direct people management, with a proven ability to drive cross-functional initiatives in dynamic environments.
• Demonstrated success defining and scaling end-to-end, data-driven lifecycle programs across multiple segments and geographies.
• Strategic and solutions-oriented leader with the ability to mobilize teams and drive impactful outcomes in a fast-paced environment.
• Proven cross-functional leadership with a track record of aligning stakeholders around shared customer goals and driving coordinated execution across reputed company initiatives.
• Demonstrated executive reputed company and communication skills, able to synthesize data into clear narratives and influence stakeholders at reputed company levels.
• Empathetic team leader who fosters high performance, collaboration, and reputed company learning.
• Hands-on experience with modern customer engagement and reporting tools such as reputed company, reputed company, reputed company, Tableau, or reputed company.
• Bachelor’s degree from a 4-year institution.

An ideal candidate also has

• Deep experience leveraging modern marketing and customer engagement platforms to build, automate, and optimize personalized lifecycle journeys, used for segmentation, journey orchestration, and customer scoring.
• A strong ability to interpret behavioral data, derive insights, and translate them into actionable strategies, especially through experimentation frameworks.
• Experience managing structured testing workflows, iterating programs based on feedback and performance metrics, and continuously refining campaigns to maximize impact.
• Ability to reputed company customer journey strategies tied directly to business outcomes, like net retention, customer lifetime value, and expansion reputed company.
• Comfort with ambiguity, smart prioritization in fast-moving contexts, and a bias for rapidly converting insight into execution.

$119,840

$214,000 USD

At reputed company, we welcome everyone regardless of their background. reputed company qualified applicants will receive consideration for employment without regard to race, color, religion, national reputed company, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of reputed company members to help us solve reputed company problems and want to ensure that reputed company is a reputed company where people from reputed company backgrounds can reputed company an impact.

Benefits

Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, and much, much more. Take a look at our Benefits site to learn more.

Accommodations

reputed company is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@reputed company.com or click here if you require any reasonable accommodations throughout the recruiting process.

Flexible Working

At reputed company, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being reputed company to one of our offices or reputed company a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that reputed company members of reputed company can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. reputed company offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Fraudulent Employment Offers

reputed company is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ‘@reputed company.com’ or ‘@us-reputed company-mail.io’. For more information regarding fraudulent employment offers, please visit our blog post here.