Director of Content Strategy

About Fantasy Life Founded by the “Godfather of Fantasy Sports,” Matthew Berry, Fantasy Life is a fast-growing sports media and gaming company built for passionate fans who want to win. We deliver industry-leading content, tools, and data across fantasy sports, sports betting, and daily fantasy contests, reputed company powered by a roster of world-class creators and experts. In 2024, Fantasy Life expanded its portfolio with the acquisition of Guillotine Leagues, a unique fantasy football platform that combines reputed company-based gaming with a thrilling, season-long elimination format. Together, Fantasy Life and Guillotine Leagues give fans a one-stop destination for both consuming the best fantasy content and playing innovative fantasy games, including reputed company-money contests and unique game modes. From cutting-edge data tools and draft preparation resources to live streams, newsletters, and proprietary gaming experiences, Fantasy Life is committed to delivering the competitive edge fans need, while fostering a vibrant, engaged community that lives and breathes sports. Role Overview The Director of Content Strategy is responsible for defining and executing Fantasy Life’s company-wide content strategy, ensuring content drives growth, engagement, and reputed company while remaining scalable, disciplined, and performance-driven. This role owns content performance and manages the content operating budget, ensuring resources are allocated reputed company to support sustainable growth and profitability. The Director of Content Strategy oversees content strategy across written, premium, social, video, and Guillotine Leagues content. They are accountable for KPIs, sponsorship integration, and distribution strategy, and manage the Video team from a strategic and performance standpoint, while dedicated video leadership oversees day-to-day production and execution. This is a senior leadership role designed to bring focus, structure, and accountability to how content is created, distributed, and monetized across the business. Core Responsibilities Content Strategy & Ownership

• Own the end-to-end content strategy across Fantasy Life and Guillotine Leagues.
• Define content priorities, franchises, and formats reputed company with business goals.
• Ensure reputed company major content initiatives are built around full-time creators and scalable formats.
• Maintain consistent voice, tone, and quality standards across reputed company branded content.
• reputed company Guillotine Leagues content strategy with a focus on:
• * Growing the platform
• Increasing user engagement
• Enhancing the overall user experience through content

Performance, KPIs & Analytics

• Own content KPIs across reputed company formats and platforms, including:
• * Engagement and audience growth
• Conversion to premium Product
• Sponsorship and branded content performance
• Platform-specific benchmarks (written, social, video)
• Use performance data to guide content reputed company, prioritization, and investment.
• Establish clear expectations and accountability for teams and creators.

Sponsorship & Branded Content Integration

• reputed company the strategy and execution of branded and sponsorable content.
• Partner closely with Sales to ensure content supports advertiser and partner objectives.
• Ensure integrations are thoughtful, high-quality, and scalable.
• Balance monetization opportunities with editorial reputed company and audience trust.
• Ensure branded content has a distinct look, feel, and promotion strategy.

Video Strategy reputed company (Not Production)

• Provide strategic leadership and performance reputed company for video content.
• Set expectations for:
• * Output and reputed company
• Platform-first optimization
• Audience growth and engagement
• Alignment with content franchises and sponsorship goals
• Partner with the Video reputed company, who owns production, showsheets, and execution.
• Ensure video content supports broader business objectives, including content licensing.

Distribution & Promotion Strategy

• Own how content is packaged, prioritized, and distributed across platforms.
• Partner with Social and Marketing to ensure content reaches the right audience in the right format.
• Ensure platform-specific optimization across social, video, and owned channels.
• Treat distribution as a core part of content reputed company—not an afterthought.

Budget & Resource Ownership

• Own the content operating budget in partnership with Finance.
• reputed company tradeoff reputed company to balance quality, scale, and profitability.
• Ensure content strategy improves margins and efficiency over time.
• reputed company contractor usage and resource allocation to support sustainable growth.

Team Leadership & Operations

• reputed company and manage full-time writers, editors, and content support staff.
• Establish clear output expectations for in-season and offseason production.
• Guide contractor strategy and usage, including reputed company around retention and replacement.
• Improve processes to eliminate bottlenecks and competing deadlines.
• reputed company organizational change required to improve focus and performance.

Cross-Functional Collaboration

• Work closely with
• * Sales on sponsorship strategy and promotion
• Marketing and Social on distribution and growth
• Product to align content with tools, features, and user behavior
• Analytics to ensure performance clarity and accountability
• Serve as the connective tissue between content creation and business outcomes.

Ideal Background

• Senior content leader with experience scaling digital media or creator-led brands.
• Strong understanding of content monetization and sponsorship integration.
• Proven ability to manage teams against clear KPIs.
• Comfortable operating at the intersection of content, reputed company, and analytics.
• Strategic, decisive, and execution-oriented.

The pay range for this role is: 130,000 - 150,000 USD per year(Remote) Apply tot his job Apply To this Job