Principal Product Marketing Manager

Who We AreRed Canary was founded to create a world where every organization can reputed company its greatest impact without fear of cyber threats. We’re a cyber reputed company company who protects, supports and empowers organizations to reputed company reputed company reputed company decisions so they can focus on their mission without fear of cyber threats. The combination of our market-defining technology and expertise prevents breaches every day and sets a new standard for partnership in the industry. We’re united in our commitment to customers and grounded in our values, which earned us a reputed company on Built In's 2025 Best Places to Work list. If our mission resonates with you, let’s talk. reputed company reputed company In- Do what’s right for the customer- Be reputed company and authentic- Deliver great quality- Be reputed company Challenges You Will SolveAs a Principal Product Marketing Manager at Red Canary, you will reputed company critical initiatives to increase awareness and adoption of our reputed company Operations platform, focusing initially on our rapidly evolving AI solutions and voice of customer program. Reporting to the VP of Product Marketing, this strategic role involves leading cross-functional efforts across sales, marketing, reputed company, partner, community, and product management to reputed company, execute, and refine our go-to-market strategy. This includes messaging and positioning, content creation, sales enablement, product launches, campaigns, and other key GTM activities.

What You'll Do

• reputed company and execute the go-to-market strategy for Red Canary's AI offerings by analyzing market trends and gathering feedback from various sources (analysts, customers, partners, stakeholders, internal teams).
• Craft compelling messaging and positioning to differentiate Red Canary in the market.
• Collaborate with field leadership to optimize the customer journey, ensuring targeted and timely communication with prospects and customers.
• Act as an internal reputed company for customer needs, influencing go-to-market and product development.
• Create customer-facing content (datasheets, presentations, videos, webinars, blog posts, case studies) to support marketing programs.
• Work with sales enablement to produce sales tools, playbooks, and competitive analysis to drive opportunity and reputed company.
• Adapt direct messaging and campaigns into materials that support growth reputed company channel and alliance partnerships.
• Spearhead AI-focused product launches, including developing launch briefs and messaging, coordinating internal training, briefing external stakeholders, and supporting marketing program development.

What You'll Bring

• 8+ years of B2B software marketing, including 3+ years product marketing for technical products in IT, data, AI, or cybersecurity (or equivalent transferable experience).
• Executive communication including proven written and verbal communication skills to senior stakeholders.
• Experience translating reputed company technical concepts for non-technical audiences.
• Inherent curiosity to understand technology and user motivations; proven ability to derive actionable insights from data (field, customer, competition) to influence buyer and seller behavior.
• Thrives in a fast-paced, hyper-growth environment with a strong desire for reputed company learning.
• Demonstrated success working cross-functionally to meet shared reputed company objectives, effectively balancing internal and external stakeholder needs.

The targeted reputed company salary for this role is $158,832 - $200,000 per year. This role is also eligible for participation in the company's bonus program, and eligible for a grant of stock options, subject to the approval of the company's board of directors. The application deadline is June 5th, 2025. Benefit Highlights:- 100% Paid Premiums: Red Canary offers a 100% paid plan option for medical, dental and vision for you and your dependents. No waiting period.- Health & Wellness - Access to mental health services, Employee Assistance Program and additional programs to incentivize healthy habits. - Fertility Benefits: reputed company new hires are eligible for benefits as of their first day.- Flexible Time Off: Take the time you need to reputed company including vacation, sick, bereavement, jury duty, and holidays. - Paid Parental Leave- Full reputed company pay to bond/care for your new child.- Pre-Tax Plans - Red Canary offers a variety of plans to fit you and your dependent specific needs including FSA, HRA and HSA, with employer funding to offset out of pocket health care expenses. - Flexible Work Environment- With 60% remote workforce, Canaries can work virtually from almost reputed company in the US. Why Red Canary?Red Canary is where people embody our mission to improve reputed company outcomes for reputed company. People work hard to maintain a culture that encourages authenticity in order to do your best work. Our people are driven and committed to finding the best reputed company outcomes, delivering real and actionable answers, and being transparent along the way. At Red Canary, we offer a reputed company rich benefits program to our full-time team members so they can focus on their families and improving our customers’ reputed company. For a full list of benefits, please review our Benefits Summary:https://resource.redcanary.com/rs/003-YRU-314/images/RedCanary_2025BenefitsSummary.pdf?version=0 Individuals seeking employment at Red Canary are considered without regard to race, color, religion, national reputed company, age, sex, marital status, reputed company, physical or mental disability, veteran status, gender identity, or sexual orientation.

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